Agency Network: 
Published/Aired: 
July 2009
Cancer Aid & Research Foundation:  Knife

Description

Print advertisement created by FCB, India for Cancer Aid & Research Foundation, within the category: Public Interest, NGO.

Caption

Passive smoke kills your dearest ones first.

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre
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Highest Rated

Guest's picture

Awesome it is....... Really Meaningful ads.......

Great.......

Regards,

Naresh

Guest
Guest's picture

very good smokes synthesis

Guest
Guest's picture

The illustration transition from smoke to the knife luks neat...gud style

Guest
Guest's picture

the transition of illustration from smoke to knife looks neat.... nice

Guest
Guest's picture

Awesome idea!

Guest
Guest's picture

thats a leap in the execution. Brilliant work.

Guest
Guest's picture

Effective! Nice stuff.

Guest
Bob08's picture

Quite difficult to see smoke going down.

Bob08
Activity Score 749
Guest's picture

veeeeeeerrrrrrry excilent ad

Guest
Guest's picture

Seems to be oneman's show ......nice execution.

Guest
Guest's picture

it's typical passive smoke ad...nothing new afterall

Guest
Guest's picture

Awesome it is....... Really Meaningful ads.......

Great.......

Regards,

Naresh

Guest
SoCH_TO's picture

Really !! really !! awesome work !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

Damn neat. Style is amazing. Very effective.

Guest
metis's picture

Wow, nasty type and a really forced idea, shame for such a great brief.

metis
Activity Score 413
Copywriter
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