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iPhone, Football

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Caption

All movies now on your iPhone. Canal+

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Art buyer: Victoria Vingtdeux
Photography: Cedric Delsaux
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Flurb's picture

I have to admit that this made me laugh. Probably because I always imagine I'm crushing the little people who live in my iPhone with my finger.

Flurb
Activity Score 263
Creative Director
mikeelrapido's picture

:))) I imagine the same thing..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

cool idea, horrible photo

Guest
Zaza's picture

great idea !

Zaza
Activity Score 172

zaza

art.vs.commerce's picture

simple. fun

art.vs.commerce
Activity Score 566
Art Director
huh's picture

Coooooool

huh
Activity Score 18
Copywriter |

--
((((()))))

Elmārs Ārnieks's picture

primitive idea. also photo could been better

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

gud idea... but you did the mistakes... all sports now on your i phohe... sports misoutz..

Guest
Guest's picture

It looks like horribale photo but very funny...

Guest
Adaddicted's picture

not movie, all sport they say!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

TKoD's picture

The TV is also very good.

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
Dzsoi's picture

Am I missing something? Why is the big finger violent to players? Is there any fresh idea here? (iPhone, iPad etc. with big fingers is really done)

Dzsoi
Activity Score 8557
Copywriter at Brightly
velle's picture

im having trouble accepting this too.

velle
Activity Score 1550
Copywriter
Guest's picture

SPLAT! The sijmple method of schadenfreude greatly incorporated in a print advertisement. The finger is certainly a universal symbol of touch, and definitely the prime tool for handheld devices, primarily the phone. In this context, this means that with the advent of new technology, simply select a sport you're interested in watching (press a button corresponding to it) and you're away... that touch technology is becoming particularly common in devices like the iPhone/iPad.

All in all, light hearted and absolutely an event you do not see everyday. X3

~RabidLeroy

Guest
Billoughsby's picture

It works.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

nice work ;D

Guest
davidbrown's picture

Great idea and super funny. Loved it!

davidbrown
Activity Score 13
zyazyaveka's picture
zyazyaveka
Activity Score 157
michele123's picture

bad retouching :(

michele123
Activity Score 414
Art Director
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