Canal+ Print Advert By Euro RSCG: iPhone, Football

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Agency Network:

Euro RSCG

Published/Aired:

July 2010

Posted:

July 21, 2010

Also From This Campaign 2

Canal+: iPhone, Titanic

See Full Campaign

Tags

Print France Media Canal+ Euro RSCG

Description

Print advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Caption

All movies now on your iPhone. Canal+

Credits

Advertising Agency: BETC Eurorscg, Paris, France

Creative Director: Stéphane Xiberras

Copywriter: Benjamin Sanial

Art Director: Raphael Halin

Art buyer: Victoria Vingtdeux

Photography: Cedric Delsaux

Jul 21, 2010 - 18:35

I have to admit that this made me laugh. Probably because I always imagine I'm crushing the little people who live in my iPhone with my finger.

Flurb

Activity Score 263

Creative Director

Jul 22, 2010 - 5:49

:))) I imagine the same thing..

mikeelrapido

Activity Score 1929

Copywriter at Evo S.C. |

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Jul 21, 2010 - 18:56

cool idea, horrible photo

Guest

Jul 21, 2010 - 19:32

great idea !

Zaza

Activity Score 172

zaza

Jul 21, 2010 - 23:54

simple. fun

art.vs.commerce

Activity Score 566

Art Director

Jul 22, 2010 - 1:53

Coooooool

huh

Activity Score 18

Copywriter |

--
((((()))))

Jul 22, 2010 - 1:55

primitive idea. also photo could been better

Elmārs Ārnieks

Activity Score 840

home study |

Life is a joke. Laugh.

Jul 22, 2010 - 2:55

gud idea... but you did the mistakes... all sports now on your i phohe... sports misoutz..

Guest

Jul 22, 2010 - 3:04

It looks like horribale photo but very funny...

Guest

Jul 22, 2010 - 5:38

not movie, all sport they say!

Adaddicted

Activity Score 3435

Art Director |

withalltherespects

Jul 22, 2010 - 5:57

The TV is also very good.

TKoD

Activity Score 103

Account Director in M&CSAATCHI.GAD

Jul 22, 2010 - 7:37

Am I missing something? Why is the big finger violent to players? Is there any fresh idea here? (iPhone, iPad etc. with big fingers is really done)

Dzsoi

Activity Score 8611

Copywriter

Nov 05, 2010 - 16:46

im having trouble accepting this too.

velle

Activity Score 1550

Copywriter

Jul 22, 2010 - 8:24

SPLAT! The sijmple method of schadenfreude greatly incorporated in a print advertisement. The finger is certainly a universal symbol of touch, and definitely the prime tool for handheld devices, primarily the phone. In this context, this means that with the advent of new technology, simply select a sport you're interested in watching (press a button corresponding to it) and you're away... that touch technology is becoming particularly common in devices like the iPhone/iPad.

All in all, light hearted and absolutely an event you do not see everyday. X3

~RabidLeroy

Guest