Agency Network: 
September 2010
Canal+:  Carlos
Canal+ Print Ad -  Carlos

Also From This Campaign 2


Print advertisement created by Euro RSCG, France for Canal+, within the category: Media.


Carlos. The terrorist who threatened the world.

Advertising Agency: BETC Euro RSCG, Paris, France
Creatives: Charles Lefort, Viken Guzel
Agency Producer: David Green
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jackmancer2017's picture

I'm really interested in the story of Carlos the Jackal, so I immediately recognized him. Not sure if many people will do that as well. I'd watch it, but I'm biased.

silvi's picture

Right, I don´t know who is Carlos, but the art is great.

Activity Score 4170
gonndo's picture

I second Silvi here...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

atb2005's picture

So you are implying that you need to know who Carlos is in order to watch the documentary or film or whatever this is?? I don't think people need to recognize him. This is what television is for: to inform, educate, etc. The ad is great. 7 stars from me.

Activity Score 13547
gonndo's picture

2 things:

1. Television is to inform and educate???? Really??? Maybe in the perfect world you live, because everytime I watch TV, all I can see (without cable) is: violence, sex and sports, you wanna get some education??? You could, you know, READ or STUDY, your choice...

2. Why on earth do I want to see a TV program, documentary or a movie without knowing anything about it?. Look, you have to know the basics( a rumour, a friend's recommendation, whatever) to see it. If I don't know who that guy is (or was, I don't know) I won't be interested in that, and if I'm not interested in that, I won't see it, as simple as that...(if you see a friend watching TV, you ask him what he's watching and he tells you...

If you find it interesting, you'd probably stay and watch it, but if you don't, you'd just go or do something else, right?? it's the same situation here...)

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

1. It's a documentary
2. The word I is subjective. Basic Information? Read the copy.

atb2005's picture

Well said, especially with regard to point 2 (read the copy).

Activity Score 13547
jackmancer2017's picture

No, I was just saying, for me, Carlos is a well known face. Just like a lot of people recognise Obama. For me, to judge the functionality of this ad is hard, as I already know him and I'm not sure how well other people know Carlos.

Kamikaze777's picture

wait, wuuuut?

Activity Score 119
My deskop
kondensofke's picture

i don't know... nothing clever.

Activity Score 336
dthlb72's picture

I know the movie Jackal. Anyways, nice photoshop work!!!

Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Well, by only looking at the ad, I would say, there was a guy who put buildings on fire, he was a terrorist, he looked cool with his glasses and his name was Carlos. I'm already interested about this guy. I don't need any extra information.

dreadboy's picture

very, Very! well said.

Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Richard Finch's picture

This caught me by surprise.
A nice surprise at that.

Richard Finch
Activity Score 201
Graphic Designer
ddangare's picture

its veyyyyyyyyyy and very nice

Activity Score 11
Creative Director at PURPLE IMAGE
Guest's picture

here comes jason bourne.

Dzsoi's picture

I agree with kondensofke, nothing clever here. Nice visual but not a single thought really.

Activity Score 8603
zahir89's picture

very very nice work

Activity Score 20
Graphic Designer at work
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