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Worldwide Short Film Festival, Short Attention Span

Campaign
Agency Network: 
Published/Aired: 
May 2010
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Canadian Film Centre:  Worldwide Short Film Festival, Short Attention Span

Description

Print advertisement created by Doug & Serge, Canada for Canadian Film Centre, within the category: Professional Services.

Caption

If your short attention span won't allow you to read this entire ad, have we got a film festival for you.

Advertising Agency: Doug & Serge, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Associate Creative Director: Jason Buback
Art Director: Ian Schwey
Writer: Jason Buback
Digital Planner: Chris Hirst
Photographer: Daniel Ehrenworth
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Highest Rated

dollypoppin's picture

Read it! Long as it may seem, it wasn't hard to read. Very conversational.. but yea, not a lot would want to read something as looooooong as that.

Good work! ;>

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

jackmancer2017's picture

Haha very true, I wouldn't read the full text.

jackmancer2017
Guest's picture

Even i wont read it... he he

Guest
funky_frogii's picture

Even i wont read it... he he

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bobby666's picture

brilliantly crafted copy. and as the headline says - short attention span - the ad did grab my attention in a short span and compelled me to read the entire text. good work. But it's very true in today's time where everything is happening at breakneck speed, its always better to keep things S&S (short and sweet).

bobby666
Activity Score 1462
RMG Connect, India
capywriter's picture

smart

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

i would've read the whole thing if it was actually readable. classic advertising.

Guest
Guest's picture

Short what?!?

Guest
Misstree's picture

I read through the whole copy nevertheless, simply because i was so sure since nobody would bother to read it, the copywriter wouldn't bother to write it well. I was wrong, so wrong...wonderfully written, Mr. copywriter n i salute your passion for your job. If it was me, i would have lost interest half-way n not bothered to do a great job till the end of the page. Really well done, appreciate your effort :)

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

hufflepoff's picture

aah, refreshing

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

excellente

Guest
dollypoppin's picture

Read it! Long as it may seem, it wasn't hard to read. Very conversational.. but yea, not a lot would want to read something as looooooong as that.

Good work! ;>

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Great copy! Well done Mr. Buback.

Guest
Guest's picture

Not bad, not sure about the AD making it look like a movie script and then calling it an ad?!

Guest
Guest's picture

niceee

Guest
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