Agency Network: 
May 2011
Canadian Dental Association:  Magic Eye


Print advertisement created by DDB, Canada for Canadian Dental Association, within the category: Health.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Account Manager: Scott Barr
Agency Producer: Courtney Smith
Illustrator / Retoucher / Digital Artist: Studio 17
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Pincuid's picture

Haha I like it...even though It makes sense, I still think it will annoy the hell out of people who can't see stereograms :

Activity Score 163
elyoshiro's picture


Activity Score 546
Creative Director at Dir. Creativo Digital |

ivan's picture

Sir, you have to be more elaborate than just one word. We want to hear your thoughts, not just an assessment please.

Activity Score 12
Creative Director at Ads of the World
gioborde's picture

I really dont think this works, and sureley not for such a serious matter. What happens to those who cant read it and those who dont know what its about?, is it not for them??

Activity Score 1385
Art Director at LEO BURNETT |


My_friend_Goo's picture

I can't make this one out

Wich is kinda the point i guess.

I like it

Activity Score 292
Copywriter at Awesome promegranate
LeeHarvey's picture

Geezzzz I had to print it out and look at it for at least 20 seconds before I saw it! Not a very original concept but it kept me busy for quite a while, thus an entertaining ad!

Activity Score 3045
Creative Director
atb2005's picture

Yes, Mr Harvey. You need to print this out and then look at it.:)

Activity Score 13557
Themadartist1972's picture

well i am not a dentist and i saw it! so what ? i found it a boring visual !

Activity Score 323
Art Director at Euro RSCG 360
Nike Diesel's picture

I second that.

Nike Diesel
Activity Score 13718
Art Director
Dingleberry Jack's picture

I third that.

Dingleberry Jack
Activity Score 246
Argonath's picture

my eyes is watering, trying to solve this one...

Activity Score 83
simonsays's picture

Always entertaining.

Very good for waitrooms.

I'm always bored waiting for the dentist, with only a few 6 month old magazines about how to be flat next summer.

Activity Score 332
soya2's picture


Hahaha, Nice.... but..... it is really confusing.... an eye check for a tooth problem?

Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
andylefty's picture

Its a new engaging way to promote a dentist without using vulgar visuals.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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