Iron

Campaign
Agency Network: 
Published/Aired: 
January 2011
Campbell Care:  Iron

Description

Print advertisement created by Immersion, Canada for Campbell Care, within the category: Industrial, Agriculture.

Caption

Is your furnace winter-ready?

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Director: Seann Einerssen
Copywriter: Mike Catherall
Photographer: Rosie Hardy
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Highest Rated

TiltedChairCreative's picture

I'm opposed to these, not because they're untrue—I think it's clear that it's a human truth. But, for two reasons, this is not great advertising: 1. It's expected. It's not a big leap. If your furnace goes out, it's going to be freaking freezing in your house. It's not weird enough. And 2. It's exaggeration at its worst. And it's not even surprising exaggeration.

I'm not saying it's a bad strategy, or that it's not a human truth—it clearly is. I'm just saying it fails because it's not surprising in any way. It's very straightforward.

TiltedChairCreative
Activity Score 513
Laymie's picture

Agreed. Very dreamy.

Laymie
Activity Score 27
luispiter's picture

what is the product...i dont understand

luispiter
Activity Score 2746
comunication
TiltedChairCreative's picture

Really? It's the same ad three times, with literally the same line and everything. These are not good.

TiltedChairCreative
Activity Score 513
copycopycopy's picture

Very non-creative.

copycopycopy
Activity Score 140
Copywriter
dadada's picture

i don't get it, what's should the consumer understand?

dadada
Activity Score 1708
Art Director |

Everybody is creative, be yourself.

Billoughsby's picture

If you've had furnace trouble, or a winter power outage, these will ring comically true for you, more so than for most people. I'm not sure that's a flaw. I'm going to say it's not. It would be close to impossible to make an ad on this theme pitched to people who feel invincible or whose super drops down and repairs any issues in an hour.

Billoughsby
Activity Score 5140
Art Director |

That's it.

TiltedChairCreative's picture

I'm opposed to these, not because they're untrue—I think it's clear that it's a human truth. But, for two reasons, this is not great advertising: 1. It's expected. It's not a big leap. If your furnace goes out, it's going to be freaking freezing in your house. It's not weird enough. And 2. It's exaggeration at its worst. And it's not even surprising exaggeration.

I'm not saying it's a bad strategy, or that it's not a human truth—it clearly is. I'm just saying it fails because it's not surprising in any way. It's very straightforward.

TiltedChairCreative
Activity Score 513
denfilm's picture

nice

denfilm
Activity Score 401
Producer/Director at Ministry Film |

www.ministryfilm.com

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