Campaign Against Cholesterol, Lego

March 2007
 Campaign Against Cholesterol, Lego
 Campaign Against Cholesterol, Lego



Don’t Play With Your Health. Check Your Cholesterol.
High blood cholesterol is one of the major causes of heart diseases and strokes. There are no symptoms. Testing is the only way to find out. Talk to your doctor.
Ministry of Health.

Advertising Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account: Ana Pedroso
Client: Francisco George
Media: Press and Outdoor
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SummerA's picture

The hell is going on here?

Activity Score 154
klaussnow's picture

oh mememe! pick me!....... apparently legos

Activity Score 1635
Art Director |

... its already been done...

filetomiah's picture

No matter how well you dress it up, a bad pun is still a bad pun.

Activity Score 2
bknowlden's picture

Nicely executed though...

Activity Score 3635
Art Director |


leftfield's picture

You guys have got the wrong analogy.

You don't play with your health like lego.

You play with your life like Russian roullette.

For God's sake this is way off the mark.

All that hard work on the execution for nothing.

Activity Score 165
Production Manager
bubblestheclownfish's picture

Agreed. Perhaps a better execution would be a LEGO heart with pieces missing on a white background. It's about cholesterol afetr all. More direct. This seems like an excuse to do Photoshop (though well done photoshop)

Activity Score 598
Creative Director
Fractal Rene's picture

The production looks good, but... the idea is just not there.

Fractal Rene
Activity Score 65
sloppy4's picture

play...legos get it? this is not good. seems like a college student's first thought. i hope that's the creative director in the hospital bed.

Activity Score 1476
Rog's picture

How dumb does this comes across?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

Boony wants a beer's picture

Punny, but it looks fantastic.

Boony wants a beer
Activity Score 380
Art Director
ron's picture

I liked those two (this one and the toy room): they are fresh, got a good execution and a copy that got right there. The only thing I didnt get was some of those comments that sounds like clients talking. "I don't like the Legos" and stuff..Come on! :)

Activity Score 2
Art Director
afzal hossain's picture

g o o o d because this old man seemed to be sick

afzal hossain
Activity Score 12
Graphic Designer
brandsurgeon's picture

Oh, my! i think I've finally lost my senses... I can't seem to figure out this ad... now I'm getting paranoid... maybe I HAVE lost my senses! HELP!!!

Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Fleur0379's picture

mmmm... is copy only misleading or concept!!!!

Activity Score 32
Art Director |


preeti_dhata's picture

they r saying dont play wid ur health like kids play wid these games..
just lame. just lame. just LAME.

Activity Score 83
Copywriter |

creative chaos

simone's picture

It sucks really bad! Worse campaign in these last five days. No doubt.

Activity Score 187
Client Servicing
Clint's picture

Has it occured to you that the idea of "Don't play... " may be stronger, better or more literal in Portugese, and that the reason you find it far fetched is bacause you are referring to the english translation?

Activity Score 51
Guest's picture

I find it very clever, as dont play with your health like children play with lego, very good!

cpaige88's picture

Nahhhh, I've already seen so many of these - serious or adult issues put in a child's world. Snooze! Plus it doesn't even work that well, I don't think.....

Activity Score 168
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