Caju

Campaign
Agency Network: 
Published/Aired: 
March 2015
Camp Nectar:  Caju

Description

Print advertisement created by mcgarrybowen, Brazil for Camp Nectar, within the category: Non-Alcoholic Drinks.

Advertising Agency: McGarryBowen, São Paulo, Brazil
Creative Directors: Carlos Domingos, Cassiano Saldanha, Werner Pockel
Art Director: Rodrigo Panachão
Copywriter: Nicholas Bergantin
Photographer: Sendi Morais
RTVC / ArtBuyer: Juliana D'Antino
Media: Juliana Silvestrini, Thaiz Gallina Thiodoro
Account Manager: Paula Nunes
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Highest Rated

gumball's picture

Did not get these

gumball
Activity Score 106
Art Director
kleenex's picture

HUH?!?!?

kleenex
Activity Score 58777
Web Designer/Developer
Setinho's picture

The light spot is the straw hole.

Setinho
Activity Score 304
General Manager
grugee822's picture

ah i see.. so they try to tell audience that it is a fresh ingredient. Nice

grugee822
Activity Score 475
practical student |

pd

Ogilvi Himself's picture

Interesting perspective

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

12am's picture

pretty smart

12am
Activity Score 86
Art Director at TBWA Singapore
gumball's picture

Did not get these

gumball
Activity Score 106
Art Director
Daniel J's picture

Wow! Clever!

Daniel J
Activity Score 5
felipe.coelho.9256's picture

Awesome! Nice point of view.

felipe.coelho.9256
Activity Score 4
xxandrepaesxx's picture

Great!!!

xxandrepaesxx
Activity Score 2
Art Director
Mineu's picture

Winner!

Mineu
Activity Score 14
Copywriter
EduBorges's picture

Great work.

EduBorges
Activity Score 8
Art Director at Art Director at AgeIsobar
wirley.almeida.7's picture

Great Job

wirley.almeida.7
Activity Score 6
m.maeda's picture

Nice idea...great art!

m.maeda
Activity Score 4
gustavomats's picture

awesome!

gustavomats
Activity Score 2
gustavo.zotini's picture

Straight to the point. Kudos!

gustavo.zotini
Activity Score 2
Felipe Nepomuceno's picture

Great idea. Great execution. Congrats!

Felipe Nepomuceno
Activity Score 9
raw tuna's picture

I didn't get it until i read the second comment.
It's cool though, if you get it right away

raw tuna
Activity Score 837
General Manager
castellotti's picture

good job

castellotti
Activity Score 6
T.'s picture

So inside the pack I'll find fruit still in their skins with the stems attached?

T.
Activity Score 1110

What's your ad telling the consumer?

Noswadizzle's picture

I like it, the perspective is clever, but as stated above it just looks like a box of bell peppers with a spotlight shining on some. I think initially people don’t get it but like it upon finding out what it is. So sort of misses the mark. Maybe as a video it would be understood; at least have a video first so the print is understood at first glance.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

grugee822's picture

yeah it should adding something more like a straw so people get the idea clearly..

grugee822
Activity Score 475
practical student |

pd

Arkadiusz's picture

Be honest, how long it took you to understand what's going on? And now tell how much time and attention will the average consumer pay to this advertising.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Noswadizzle's picture

My point exactly; I think a headline speaking to the hole for the straw would be helpful, if they didn’t make a video to show their idea.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

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