The Fisherman

Agency Network: 
April 2018
Camara: The Fisherman


Change exposes its new Camara campaign.

Camara, expert shops selling photographic equipment, took the floor again through a press campaign designed by the agency Change.

"Free yourself from the technical burden."

Through 3 visuals, the agency brings to the forefront the expertise and pedagogy of Camara advisers, who know their products at their fingertips.

By focusing on the proximity, the sharing of experience and the professionalism of its employees in stores, the brand is positioned as the reference guide for photographers, whether professional or amateur.

With Camara, the technique will never interfere with the pleasure of photography.

Print advertisement created by Change, France for Camara, within the category: Electronics, Technology.


Free yourself from the technical burden.

Advertising Agency: Change, Paris, France
Chief Executive Officer / Account Director: Patrick Mercier
Executive Creative Director: Christophe Perruchas
Creative Director: Emeric Chapuis
Art Director: Thomas Martinet
Copywriter: Benjamin Cuzin
Head of Planning: Evelyne Bourdonné
Planning Strategic: Alexandra Lloveras
Production: Agnès Loube-Mahler
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