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Bogotá Fashion Week - BFW 2019

Campaign
Agency Network: 
Published/Aired: 
April 2019
Cámara de Comercio de Bogotá: Bogotá Fashion Week - BFW 2019
Cámara de Comercio de Bogotá: Bogotá Fashion Week - BFW 2019
Cámara de Comercio de Bogotá: Bogotá Fashion Week - BFW 2019
Cámara de Comercio de Bogotá: Bogotá Fashion Week - BFW 2019

Description

Bogotá Fashion Week is a program of the Bogotá Chamber of Commerce that aims to turn the city into a business and fashion capital of international stature; congregating multiple national and international actors to boost the creative talent of emerging and consolidated Colombian designers, strengthen their brands and expand their market.

THE IDEA:
We developed a series of posters with the idea of making the public feel the various materials and textures surrounding the manufacture of garments, leather goods and jewelry. For this we did a photo session with macro lenses that allowed us to capture the fibers, threads and layers that make up each of these garments; a deeper view of what design means.

In order to highlight the image without losing the meaning of the campaign, we integrated the titles and typographies into these textures, creating impressive posters because of their color and realism but at the same time communicating the information of the event and its themes.

Print advertisement created by Silva Publicidad, Colombia for Cámara de Comercio de Bogotá, within the category: Public Interest, NGO.

Caption

Challenging fashion is to generate a sensation.
Challenging fashion is to know the origin of inspiration.
Challenging fashion is to dare to create trends.
Challenging fashion is to mold great business ideas.

Advertising Agency: Silva Publicidad, Bogotá, Colombia
Creative Director: Carlos Piñeros Serrano
Art Director: Carlos Arturo Sánchez
Graphic Designer: Rubén de Ávila
Copywriter: Walter Zuñiga
Photographer: Andrés Moreno, Adrian Prada
Post Production: Latina Studio
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