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Ham

Campaign
Agency Network: 
Published/Aired: 
May 2011
Calorilight:  Ham

Description

Print advertisement created by Euro RSCG, France for Calorilight, within the category: Food.

Caption

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
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gadgets's picture

ham looks gross... bye bye my appetite...

gadgets
Activity Score 1063
chouette's picture

so agree....not just appetite makes me itchy!

chouette
Activity Score 69
Tommy G.'s picture

I agree with you, but it's just there to figure out how your stomach would react when you ingest the pill. It's supposed to burn 50% of the fat in your body.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
ADmeifyouCAN's picture

nice ! Very nice !

ADmeifyouCAN
Activity Score 20
ace85le's picture

I actually likes the idea and execution. the ham looks fine to me lolz. but probably because i rarely take ham.

ace85le
Activity Score 3935
Marketing Manager |

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Reality Check's picture

Calorilight is a campaign that desperately tries to be visually clever but ends up full of holes.

Reality Check
Activity Score 2545
agappehp's picture

I loved the idea and executed, but the ham was really very hard, yet these are only details.

Great!

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
kleenex's picture

Swiss Ham????

kleenex
Activity Score 57501
Web Designer/Developer
Billoughsby's picture

Like the girl said, this would disgust a maggot on a gut wagon. No. No. No.

Billoughsby
Activity Score 5154
Art Director |

That's it.

denize's picture

not agree with you, i like this "swiss ham"!

denize
Activity Score 81
Creative Director
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