Also From This Campaign 5
Description
Print advertisement created by Euro RSCG, France for Calorilight, within the category: Food.
Calorilight
Makes meals 50% lighter
Say goodbye to calories
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
I agree with you, but it's just there to figure out how your stomach would react when you ingest the pill. It's supposed to burn 50% of the fat in your body.
I actually likes the idea and execution. the ham looks fine to me lolz. but probably because i rarely take ham.
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Calorilight is a campaign that desperately tries to be visually clever but ends up full of holes.
I loved the idea and executed, but the ham was really very hard, yet these are only details.
Great!
Like the girl said, this would disgust a maggot on a gut wagon. No. No. No.
That's it.
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