Also From This Campaign 5
Description
Print advertisement created by Euro RSCG, France for Calorilight, within the category: Food.
Caption
Calorilight
Makes meals 50% lighter
Say goodbye to calories
Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
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Jun 01, 2011 - 3:53bathsheba
Love the artwork and photography... very nice... but it masks a pretty weak idea.
Creative Director at Leo Burnett
Jun 01, 2011 - 4:38ace85le
Sometimes you dont need a really strong idea. It can be an old idea but executed in a fresh way. I think this ad hits the mark (better than the ham).
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Jun 01, 2011 - 15:52bathsheba
Interesting thought. I'd always believed the opposite (better a fresh idea executed in a crappy way) but I can see what you mean.
Creative Director at Leo Burnett
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