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Chocolate

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Euro RSCG, France for Calorilight, within the category: Food.

Caption

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
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Nude Copy's picture

better than the rest

Nude Copy
Activity Score 1054
Copywriter at India
bathsheba's picture

Love the artwork and photography... very nice... but it masks a pretty weak idea.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
ace85le's picture

Sometimes you dont need a really strong idea. It can be an old idea but executed in a fresh way. I think this ad hits the mark (better than the ham).

ace85le
Activity Score 3935
Marketing Manager |

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bathsheba's picture

Interesting thought. I'd always believed the opposite (better a fresh idea executed in a crappy way) but I can see what you mean.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
Pentastic's picture

Absolutely right Ben Dover.

Pentastic
Activity Score 53
Copywriter at Mumbai
ADmeifyouCAN's picture

I like chocolate

ADmeifyouCAN
Activity Score 20
purshotham's picture

Is this leftover...

purshotham
Activity Score 457
denize's picture

very nice artwork

denize
Activity Score 81
Creative Director
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