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World

Campaign
Agency Network: 
Published/Aired: 
May 2016
Caloi:  World

Description

Print advertisement created by FabraQuinteiro, Brazil for Caloi, within the category: House, Garden.

Caption

Riding a bike during 110 years, one person could go around the world more than 1130 times.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
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Highest Rated

Guest's picture

Excelent campaign. Great illustrations

Guest
capywriter's picture

lovely art

capywriter
Activity Score 5512
Copywriter at Freelance
Punch's picture

Excelente, me gusta mucho la manera que encontraron para hablar del aniversario. Si, usan exageraciones, pero son exageraciones bien argumentadas. La dirección de arte me recuerda aquellos dibujos de los años 50s. Excelente.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

Cool! So nice. Very intelligent and creative campaign. Congratulations!

Guest
Blinvers's picture

So nice campaign! Very good concept and development of the idea.

Blinvers
Activity Score 81
Blinvers's picture

So nice campaign! Very good concept and development of the idea.

Blinvers
Activity Score 81
theoldman_son's picture

Cool visual!!

theoldman_son
Activity Score 317
Art Director
Guest's picture

amazing work! lovely!

Guest
superonesunday's picture

very fun

cool!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

superonesunday
Activity Score 28
Creative Director
Guest's picture

the copy is all over the place!!
doesn't make any sense whatsoever.

Guest
Catwah's picture

Lovely visual. But, the headline is a bit weird. I don't think the word 'during' helps it make much sense.

Catwah
Activity Score 58
Art Director
Guest's picture

Aggree on visual... I think the headline should read:

When riding a bike during intercourse, one person could go around and the other stay still.

Guest
partially_impartial's picture

who invited THIS guy?...

partially_impartial
Activity Score 91
Graphic Designer
Ronaldo's picture

muito bom.

Ronaldo
Activity Score 6
Guest's picture

Excelent campaign. Great illustrations

Guest
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