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Tour de France

Campaign
Agency Network: 
Published/Aired: 
May 2016
Caloi:  Tour de France

Description

Print advertisement created by FabraQuinteiro, Brazil for Caloi, within the category: House, Garden.

Caption

A racer who completes the Tour de France rides on a bike more than 9463 times the height of the Eiffel Tower.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
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Guest's picture

COOL!!

Guest
capywriter's picture

got to love this artwork

capywriter
Activity Score 5512
Copywriter at Freelance
capywriter's picture

got to love this artwork

capywriter
Activity Score 5512
Copywriter at Freelance
Notorious's picture

seeing this artwork is an exercise for human head and brain

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Blinvers's picture

Good ilustration, good job!

Blinvers
Activity Score 81
ricklongo's picture

Good artwork, yes, but the connection between the copy and the message is tenuous at best. Um, okay, a Tour de France biker pedals that much... and?

ricklongo
Activity Score 1244
theoldman_son's picture

Really rich illustrations. All right guys!!

theoldman_son
Activity Score 317
Art Director
Guest's picture

i love the ilustration

Guest
just write's picture

the concept strong an illustration makes great... cannes material...

just write
Activity Score 651
Copywriter at Banyantree communications
partially_impartial's picture

Love it but....the copy suggests that the bike is EXTREMELY tall.....it refers to height as a measurement and never mentions distance. Those have to be some HUGE custom tires....

partially_impartial
Activity Score 91
Graphic Designer
Whatsamatta U's picture

great illustrations!!

Whatsamatta U
Activity Score 34
Copywriter |

zero bata sanata

Guest's picture

Very modern and up-to-date. Strong.

Guest
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