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Girl

Campaign
Agency Network: 
Published/Aired: 
April 2009
Caloi:  Girl
Caloi Print Ad -  Girl

Also From This Campaign 2

Description

Print advertisement created by FabraQuinteiro, Brazil for Caloi, within the category: House, Garden.

Caption

The digital world is sedentary. Take your kids outside.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
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everartz's picture

yuck!
but its true... sedentary

everartz
Activity Score 7613
Art Director |

| everartz |

stitchy's picture

thats awful n scary!

stitchy
Activity Score 779
creative design
Shreyas_M's picture

overdose of effects !!
but approach is 22222good!

Shreyas_M
Activity Score 4
Raheja School of Art, Worli. |

“If it doesn't sell, it isn't creative.”
David Ogilvy.

Guest's picture

A true statement.

Guest
salvemessi's picture

Ok, I think there's a little too much "pixels" in these ads, but they certainly have a good and strong message. It's ironic to see a beautiful girl face and this serious message. And yes, I do like that irony.

salvemessi
Activity Score 59
donetodeath's picture

yuck !

donetodeath
Activity Score 72
bates asia hongkong
Guest's picture

some anti-smoking ad campaign was pretty similar. children with adult arms

Guest
theanc's picture

The concept is good but I dislike the pixeled arm.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

theoldman_son's picture

Strong and up-to-date message. Very nice.

theoldman_son
Activity Score 317
Art Director
student's picture

good idea.I hate computers too but it s my job. :(

student
Activity Score 14
Other
Guest's picture

Great idea, but not understand pixel efect in the skin, think is an unnecesary added

Guest
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