Advertisement

Brazil

Campaign
Agency Network: 
Published/Aired: 
May 2016
Caloi:  Brazil

Description

Print advertisement created by FabraQuinteiro, Brazil for Caloi, within the category: House, Garden.

Caption

In 110 years, it would be possible to go to the extreme points of Brazil, from north to south or east to west, more than 3200 times on a bike.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Log in or register to post comments

Highest Rated

Guest's picture

Not a great week for Brazilian advertising. Nice illustrations though.

Guest
Spinnaker's picture

Es interesante ver cómo ilustraciones son tan populares en este momento. Beautiful.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

NastyJester's picture

Only this advert and the first advert have anything to do with celebrating 110 years. The rest are just random, irrelevant bike facts.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Why does everyone insist on posting all 7 ads in their campaign?

Guest
Guest's picture

Not a great week for Brazilian advertising. Nice illustrations though.

Guest
Blinvers's picture

Good way to demonstrate brazilian's culture in an ad of...bike! Congrats

Blinvers
Activity Score 81
theoldman_son's picture

Really modern art direction!! Spot on!!

theoldman_son
Activity Score 317
Art Director
Guest's picture

Really beautiful campaign. Good advertising!!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement