Also From This Campaign 3
Description
In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.
Print advertisement created by RDB CG, Turkey for Çalık Denim, within the category: Fashion.
Denim Is Our Only Savior
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac
Deplorable copy, imo, but what images. Any and all points for that.
That's it.
well, denim ads are usually done with superb photography with awful copy.
I couldn't agree more with Billoughsby and kleenex here but I think this will work just fine for Calik.
how old is this denim? the ray reflection on masker looks like they are in studio.. aren't they?
life is a playground
Conan is the only savior!
>>> Designed to be signed...
Today is the anniversary of the annual of Halabja city, Halabja is the Kurdish city in Kurdistan - Iraq, which bombed by Saddam's chemical bomb in 1988 and this picture reminds me of the incident.
Denim bodybags? Can I just ask, for a small moment, why mankind would 'look to denim for salvation'? This is about a green production strategy, we're told. So, the toxic fumes from sulphur, dyes and caustic soda, those are all gone now, are they? Then why exactly is our hero wearing a gas-mask? Surely the world is looking to breathing apparatus for salvation in this ad?
Rarely does an ad get it so wrong so completely.
I think the copy is good... in Turkish. Just a slightly-off translation. Hell, for all I know this line could be pure genius... in Turkish.
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