Denim Is Our Only Savior, 3

Agency Network: 
December 2011
Çalık Denim:  Denim Is Our Only Savior, 3


In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.

Print advertisement created by RDB CG, Turkey for Çalık Denim, within the category: Fashion.


Denim Is Our Only Savior

Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac
Log in or register to post comments
Billoughsby's picture

Deplorable copy, imo, but what images. Any and all points for that.

Activity Score 5160
Art Director |

That's it.

kleenex's picture

images nice, BUTTT the whole idea sucks.

Activity Score 58791
Web Designer/Developer
NicoCiego's picture

well, denim ads are usually done with superb photography with awful copy.
I couldn't agree more with Billoughsby and kleenex here but I think this will work just fine for Calik.

Activity Score 1033
Art Director at Quezon City Philippines
Geimima's picture

how old is this denim? the ray reflection on masker looks like they are in studio.. aren't they?

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

skeMaMen's picture

Conan is the only savior!

Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

MicheleVirgilio's picture

Good shoot not nice ad

Activity Score 2617
fahed abdullah's picture

i liked the treatment...

fahed abdullah
Activity Score 4
Art Director at working
shaho.ab's picture

Today is the anniversary of the annual of Halabja city, Halabja is the Kurdish city in Kurdistan - Iraq, which bombed by Saddam's chemical bomb in 1988 and this picture reminds me of the incident.

Activity Score 2
Graphic Designer at PromoLine
CuriousPencil's picture

Denim bodybags? Can I just ask, for a small moment, why mankind would 'look to denim for salvation'? This is about a green production strategy, we're told. So, the toxic fumes from sulphur, dyes and caustic soda, those are all gone now, are they? Then why exactly is our hero wearing a gas-mask? Surely the world is looking to breathing apparatus for salvation in this ad?

Rarely does an ad get it so wrong so completely.

Activity Score 4225
sleeveen78's picture

I think the copy is good... in Turkish. Just a slightly-off translation. Hell, for all I know this line could be pure genius... in Turkish.

Activity Score 22
Featured Content

Latest Collections