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rubberstamp's picture

i love the illustrations... very cool!

Activity Score 66
Graphic Designer
nish's picture

I love the copy...very hot!

Activity Score 96
Creative Director
viral fever's picture

nish you are a friggin idiot. the onbly reason this campaign is online here is the illustrations. what's so hot with the copy?

viral fever
Activity Score 30
drunk dave's picture

Sarcasm always gets lost in type.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
ivan's picture

we've got a wide range of smilies to express things, but none of them are applicable to sarcasm. ;) <- This one is the closest.

Creative Director at Ads of the World
nish's picture

Ivan, please do introduce some.

Activity Score 96
Creative Director
ivan's picture
Creative Director at Ads of the World
nish's picture


Activity Score 96
Creative Director
nish's picture

First thing: I don't ususally go around and ask 'why this campaign is online?'
Second thing: Don't get very serious. My comment was just a take on that of rubberstamp.
Third thing: (Me being a friggin idiot.) Why state the obvious?
Fourth thing: I don't think the copy is bad at all.
Final thing: Bye

Activity Score 96
Creative Director
saman's picture

Hey, easy VIRAL FEVER we are here to give comments to learn somthing
I think you are really viral fever, so stay calm and just write somthing

Activity Score 50
Creative Director
sold's picture

art direction is cool, but let me ask: what this illustrations are saying? is just to be cute? without a comunication subject? just 'art'?
well, i think art direction in AD has to have comunicates elements, not just to make AD "cool", beaty, cute, whatever.
the copy is just normal.
i bet this team can do better jobs.

Activity Score 3379
gbroom's picture

I think the art direction in this AD says : "Hey, man... we are from your world, SURF.". I like it, prety cool.

Activity Score 6
Art Director
the_ashlands's picture

i feel the typography could use a complete overhaul...it's a chore to decipher that text! Also, in my opinion, the illustration is so-so at best. It has some surf board and sea creature traits worked into the details but nothing outstanding.

Activity Score 1394
Graphic Designer |


Desi's picture

Nice design.

Activity Score 1042
ryanfluet's picture

That font is flat out AWFUL. i do not like.

Activity Score 105
Art Director at 180LA
pavidyanath's picture

cheers to Gilberto Barros .. Great Illustration and Art Direction.

Activity Score 12
Art Director
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