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Published/Aired: 
March 2009
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Calgon:  Cop
Calgon Print Ad -  Cop

Description

Print advertisement created by Euro RSCG, Poland for Calgon, within the category: House, Garden.

Caption

Your washing machine has the right to better protection.

Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Cesar Puebla
Copywriter: Antoni Korzeniowski
Photographer: Jacek Wolowski
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Guest's picture

Couldn't the cop be in a Polish police officer uniform?

Guest
Guest's picture

No because they are sending it to Cannes:)

Guest
everartz's picture

thats a valid point, but the ad is good and funny
good work 7/10

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

That's one heavy-handed visual pun. Maybe it's more clever in Polish.

Guest
Guest's picture

funny & original

Guest
Guest's picture

funny

Guest
Guest's picture

that's a funny as a dog shagging your mum

Guest
Guest's picture

it's nothing

Guest
LeeHarvey's picture

Protection; a copper in the washing machine..... You have GOT to be kidding me! 1/10

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

totally agree. lame, literal approach. and NOT funny

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Pun. It´s one of these ad´s where you know that the guys who did it had a lot fun but no brains. Sorry guys - it wont win anything.

Guest
copywriter.txt's picture

Nice photo, but the idea is to easy.

copywriter.txt
Activity Score 828
Copywriter
copywriter.txt's picture

Nice photo, but the idea is too easy.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

lame, way too plane

Guest
rogers's picture

Nice photo, but I ve seen something like this before.

rogers
Activity Score 45
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