Also From This Campaign 10
Description
Print advertisement created by Trigger, Canada for Calgary Zoo, within the category: Recreation, Leisure.
Go back in time.
Dinosaurs Alive!
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Ric Kokotovich
really funny! girl rulez.
If by BS you mean 'brilliant stuff', then I agree.
Well maybe not brilliant, but pretty funny and original.
If me and the creative team sat around the table and said "The idea behind the Dinosaurs Alive campaign is: 'Go back in time' and we're going to show kids who look like cavemen." I wouldn't consider it to be original at all. In fact, it's probably the least original path to take.
But would giving a little girl the face of a caveman be the first way you'd think about taking kids to the past?
No. But that's mainly because after you've shown a cave boy and a cave girl, the "idea" is already over. If the idea only stretches to two executions, then it's not much of an idea.
And yeah, I see there are 2 more executions to this Zoo stuff, but those aren't really attached to this idea. Which goes to show you how much trouble they were having. This campaign is "go back in time" and the other is "real dinosaurs. real scary." yet they're both supposed to be part of the same campaign...which is strange.
hahahahahahahha..look at her face..very funny
I find this funny and creepy at the same time. Haven't quite figured out which has won over...

Heheheh, Aphex Twin's kids.
so when i go back in time girls become guys?
btw: def. an aphex twin kid...

If your target audience is parents, then it may be a bit much for them. The girl, the beard... Of course there is an idea here, though.
Bon retoc i millor concepte! felicitats!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Funny... kids will love this work. (that's the big deal)
Simple ideas are the best !
Haaaaa!!! This is a new campaign of Chris Cunnigham!!
"Si eres buen copy, presiona alt + F4"

This makes no sense...
who'd go to place that make your face looked like a caveman??
What's da point??? I can c ppl finding it funny... but i think its just way to dragged
And then GOD said...
Let there be creativity!!!