Agency Network: 
Published/Aired: 
September 2010
Calgary International Film Festival:  Alex

Description

Print advertisement created by Wax, Canada for Calgary International Film Festival, within the category: Recreation, Leisure.

Caption

Only the best films make it.

Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson, Amy Senecal
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Highest Rated

Guest's picture

I guess they are more particular about their film selection than their ad selection.

Guest
Guest's picture

Beautiful Photography.

Guest
Guest's picture

Nice idea

Guest
Guest's picture

These don't do anything for me. For starters they dont talk to the audience and also i feel you could put almost any companies logo on the bottom of an idea like this.

Guest
Lazarus's picture

Meh.

Lazarus
Activity Score 1537
Creative Director
shahidali's picture

Is showing a born-to-be-miserable person in a miserable state the great idea here? reading the i copy asked myself, "what would have this guy done there had he been selected?" Very good execution but what can you do when the idea is not working!

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Pedestrian's picture

Not a big fan of these. Showing some random person crying and tagging it with "Only the best films make it" doesn't really connect.

Seems like this idea could be used for any product. Picture of winemaker crying, tagged with, "Only the best wines make it into our store".

If it were about some demographic of people who are known for being tough, at least there'd be something slightly unexpected. I don't know..."only the best bikers allowed into our bike show." and some Hell's Angel crying...I'd be mildly amused. These are just random people crying. Doesn't really do anything for me.

Pedestrian
Activity Score 492
Guest's picture

I guess they are more particular about their film selection than their ad selection.

Guest
velle's picture

I donno... it's a change seeing grown men cry..............................

velle
Activity Score 1550
Copywriter
Guest's picture

For me the copy reads as "ONLY BEST MAKE THE FILMS IT".

Guest
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