Advertisement

Grapefruit

Campaign
Agency Network: 
Published/Aired: 
September 2011
Like
28
Views
14084
Calgary Food Bank:  Grapefruit

Description

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Print advertisement created by Wonder, Canada for Calgary Food Bank, within the category: Public Interest, NGO.

Caption

Yes we also accept fresh food donations.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell
Log in to post comments

Highest Rated

shahidali's picture

Why 'but' when its direct.

Well, it is direct/simple 'and' effective. Like it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

purshotham's picture

Direct...but i think it reaches to TA.

purshotham
Activity Score 457
shahidali's picture

Why 'but' when its direct.

Well, it is direct/simple 'and' effective. Like it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Winter's picture

hmm, i think the concept of fresh could come out stronger. canned food doesnt shout fresh to me... :/

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
Galo's picture

To see this is really refreshing! Congrats!

Galo
Activity Score 446
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement