Also From This Campaign 4
Description
Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.
Fresh all winter.
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo

I don't really see a link to winter but this must be the prettiest art around mushrooms ever in an ad. Lovely.
I totally see the link to winter. The fresh mushrooms photographed to look like a winter landscape. Nice and simple communication.
It's a fabulous-looking series. If it evokes winter for you, that's nice.
That's it.

Uh... hello!!! No connection to winter? What about no leaves, no grass or signs of green anywhere? It looks pretty much like winter to me. You don't need snow for that matter.

So you're saying Britney Spear's va-j-j makes you think of winter. Oh you poor dear child!

Not a success, no winter elements at first sight

good idea
i can see the winter and the chill well executed....
Canadian winter, Plutonian winter or nuclear winter, whichever way you look at this campaign it's a winner.
Write a wise saying and your name will live forever – Anonymous.
clean and neat creative.