Calculates Tobacco Costs, Fridge

Agency Network: 
Published/Aired: 
August 2009
 Calculates Tobacco Costs, Fridge
 Calculates Tobacco Costs, Fridge

Description

Photographer Alexandre Salgado, ArtLuz Studio

Caption

Do you know how much you really spend on cigarettes?

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Online: Jimmy Nisgoski
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Highest Rated

Guest's picture

I'm not a native English speaker, but I've never heard about ciRgarettes.

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
judy29's picture

cigarettes cigarettes cigarettes
money money money

judy29
Activity Score 6
RAM KATE's picture

It cost money, health etc. What instead of the fridge suppose you tell them it means educational expenses to 100 odd children from Rio for a year, or 10 old people can be accommodated and looked after in an old age shelter etc.etc. It would have been more piercing.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

AXAY555's picture

nope a smoker won't quit smoking for charity...
both the ads doesn't preach to do something they just ask a question & shows a graphical logic to it...
it says the more cigs u smoke the more money u waste.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

because that's like saying, "finish all your food, don't waste any because people are dying of starvation in Africa". It's true and sad and all, but not personal enough for people to care enough to do something about it.

Guest
Javier Ramírez's picture

¡Bravo! Ese creo que es el mejor camino para convencer a alguien de que deje de fumar.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

I'm not a native English speaker, but I've never heard about ciRgarettes.

Guest
Guest's picture

hehehehhee yeah it seems a mistake over there...but still its a nice ad. i like!

Guest
bknowlden's picture

wow, great.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

wonwaywoo's picture

strong! the idea very nice!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Guest's picture

heyyyy...nice concept...i like it..;-)

Guest
SoCH_TO's picture

Awesome Idea !!

Nice Art Direction!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Blashyrkh's picture

I spent a VW Passat.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Give the guys a muthafuckin´ Cannes Lion! They deserve it. But Dudes - if you spend the money from the raise on booze instead of english classes it would be a shame.

Guest
Mantufayo's picture

ummm, yes, but why a frige? the one with the car works better

Mantufayo
Activity Score 580
Creative Director
Guest's picture

No non smoking campaign has ever make a smoker quit. This is a new angle and I like it, but it won´t make anyone quit. Original and nice, anyway.

Guest
federo's picture

kind of campaign I would like to write
excellent
so true and so well executed

federo
Activity Score 781
advertising agency
Wordnerd's picture

True and well done!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

campaign for quit smoking never works, cause a smoker never quits for no reasons...i think this 1 is fine, just fine, and thats it, nth more else.

Guest
Roshan Quintus's picture

taking it to a different direction and that's great.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

not piercing

Guest
s1bs's picture

nice

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
CopyRight's picture

the car one is better, at least it doesn't have a grammatical mistake..

CopyRight
Activity Score 713
Guest's picture

This should be released in India.

Guest
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