Arrows

Campaign
Agency Network: 
Published/Aired: 
June 2010
Caixa:  Arrows

Description

Print advertisement created by TBWA, Spain for Caixa, within the category: Finance.

Caption

It's fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
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Highest Rated

velle's picture

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

velle
Activity Score 1550
Copywriter
akshaysrikar's picture

nice use of illusion. however, i think (stress on the think), the viewer might get distracted by the image and skip the message. but i love it.

akshaysrikar
Activity Score 418
India
Hiperion's picture

An ad that uses optical illusions to make a metaphor about the benefits of the brand?
I had not seen in my life!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

Good layout for a bank, but agree with Hiperion's comment.. btw, this kind of illusions were used many years ago by Sony, Nivea and other brands...
http://www.echateunclick.com/blog/2009/06/07/ilusiones-opticas-en-la-p...

pez
Activity Score 1804
Creative Director
Critic's picture

Double effect deposit.

Critic
Activity Score 271
Copywriter at Slow shutters
Guest's picture

It is a bit of an old idea. Even I've done it :-)

Guest
jbuckingham's picture

It is a bit of an old idea. Even I've done it :-)

jbuckingham
Activity Score 913
Guest's picture

Spain seems to be in a fervour after the World Cup win...

Guest
Hiperion's picture

Guest:
and it seems that you have envy

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

Used many times before, but I still like the perfect match between headline and visual. Kind of a fresh perspective on these illusions.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

done a trillion times, just google "optical illusion ads"

Guest
silvi's picture

over over over used.

silvi
Activity Score 4170
Copywriter
Guest's picture

actually over used

Guest
AssassinX's picture

Say it again: actually over used, althought it's eyecatchy.

AssassinX
Activity Score 1325
Guest's picture

check out for sony bravia. Colors became alive. That was 3 years ago, maybe more

Guest
KubaLibre's picture

For me one of the best use of optical illusion is this http://adsoftheworld.com/media/outdoor/hygiene_color_bleach_disappeari...

KubaLibre
Activity Score 78
Planner
velle's picture

i cant say this is working at all. it's giving me a bit of a headache, and making it really hard for me to focus on the message at the bottom. even as i try, i can still see the image in my peripheral vision, and it's painful. it could be my astigmatism, though...

velle
Activity Score 1550
Copywriter
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