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Construction

Campaign
Agency Network: 
Published/Aired: 
May 2015
Cafe Pelé:  Construction

Description

Print advertisement created by TBWA, Brazil for Cafe Pelé, within the category: Non-Alcoholic Drinks.

Advertising Agency: LewLaraTBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Felipe Luchi
Copywriter: André Pallú
Art Director: Diego Lauton
Photographer: Nixon Freire
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Highest Rated

acastedo's picture

No. The closer expression we have in Brazilian Portuguese with this same meaning is something like "travelling" (= "viajando", in Portuguese) and it's a slang used mostly by youngsters from the southeast of the country. So, the ad doesn't work here. ;)

acastedo
Activity Score 6
kleenex's picture

ads have a concept that I just do not like.

kleenex
Activity Score 56798
Web Designer/Developer
damnson's picture

Me neither.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

bobafett's picture

Not good

bobafett
Activity Score 2322
Chief Creative Officer
Temple's picture

Just out of curiosity, does the idiom "space out" work in Portugese too?

Temple
Activity Score 11341
Creative Director
acastedo's picture

No. The closer expression we have in Brazilian Portuguese with this same meaning is something like "travelling" (= "viajando", in Portuguese) and it's a slang used mostly by youngsters from the southeast of the country. So, the ad doesn't work here. ;)

acastedo
Activity Score 6
Temple's picture

So, it it does not work, who is this ad targetting? The good fellas at Cannes?

Temple
Activity Score 11341
Creative Director
indiancreative's picture

No speak portuguese, but for me only works in cannes.

indiancreative
Activity Score 56
MrB's picture

funny!

MrB
Activity Score 19
advertising ninja's picture

I think these are great. Very funny and very fresh perspective on a super old benefit. Print that makes you smile is good print.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
T.'s picture

These have absolutely no appetite appeal. I'm considering kicking my coffee addiction.

T.
Activity Score 1110

What's your ad telling the consumer?

Arkadiusz's picture

Maybe because these ads talk about the stimulant effect of extra strong coffee, not the taste...
Each brand should have clearly declared competence and stand out from the competition. I think they did it pretty well.

I like these campaign. Nice concept and good execution.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Chechelento's picture

OOOH MYYY GOOOOOODDDD THIS IS SOOOOO FUCKING GOOOOOOOODDDD!!!!!!!! I LOVE IT!!!!!!!! SHIIIIIIIITTTTTTTTT!!!!!!

Chechelento
Activity Score 63
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