Trololo

Campaign
Agency Network: 
Published/Aired: 
April 2015
Café com Letras:  Trololo

Description

Print advertisement created by Cheil, Brazil for Café com Letras, within the category: Retail Services.

Caption

If it was a book, would you read it?
For entertainment that last longer than fifty four seconds, buy a book.

Advertising Agency: Cheil Brasil, São Paulo, Brazil
Chief Creative Officer: Malcolm Poynton
Creative Director: Frederico Sartorelo
Art Directors: João Gragnani, Lucas Amaral, André Rebello
Copywriter: Alair Erlon
Illustrator: João Gragnani
Photographer: Marcos Alberti
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Highest Rated

Arkadiusz's picture

What a relief, I was afraid that only I don't understand it.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

damnson's picture

Ehhh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

khalsain's picture

???? huh????

khalsain
Activity Score 264
ad agency
@minas_mars's picture

WT F*ck?

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

Arkadiusz's picture

What a relief, I was afraid that only I don't understand it.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

T.'s picture

Quite cool. Instead of reading all the crap people post on social platforms, pick up a book.

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

I like the concept.

kleenex
Activity Score 58777
Web Designer/Developer
bobafett's picture

You guys have convinced me , books are boring

bobafett
Activity Score 2322
Chief Creative Officer
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