Agency Network: 
July 2011


Print advertisement created by BBDO, Costa Rica for Café 1820, within the category: Non-Alcoholic Drinks.

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Directors: Ronaldo Peraza, Eduardo Loaiza
Copywriter: Randall Vega
Photographer: Alex Zuñiga
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Ron Burgundy's picture

really diggin the art direction on these...its like 3d papercraft...i like it.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Oliver Duarte's picture

If the best thing about this coffee is that it will keep you awake great job!
But I don´t think this brand stands for that, the packaging itself is more about the tradition and its roots.
Great art direction, not to sure about the creativity.

Oliver Duarte
Activity Score 5
Creative Director
atb2005's picture


Activity Score 13557
Enduwolf's picture

Thanks for explaining the campaign, I just didn't get it. Cute, but effective? I don't think so.

Activity Score 165
Copywriter at Advertising Energy Group
thedesignaddict's picture

Clear concept. Nicely art directed. My only complaint is that you could put any coffee brand on these ads.

Activity Score 5403
Art Director at Freelance
pez's picture

Ja!! Very good... not sure about art direction!

Activity Score 1804
Creative Director
kleenex's picture

nice art.

Activity Score 52778
Web Designer/Developer
Lazarus's picture


Activity Score 1536
Creative Director
jackblack's picture

So many of these cut out illustration style layouts. It's nice, but it's getting old.

Activity Score 2357
Art Director
nosajm's picture

good concept + good execution = great ad

Activity Score 20
Creative Director
fotdot's picture

I like the art direction.

Activity Score 673
Creative Director
rakel's picture

love the art, but just that. its supposed that you count sheep to sleep, so, you[re not going to count any because youre going to drink coffee? so, that just means you dont want to sleep.

Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
murijoe's picture

i think it's a good art. the concept is nice! keep away those sheeps away from my sleep =]

Activity Score 65
Art Director at Criante Comunicação