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Cliff

Campaign
Agency Network: 
Published/Aired: 
July 2011
Café 1820:  Cliff

Description

Print advertisement created by BBDO, Costa Rica for Café 1820, within the category: Non-Alcoholic Drinks.

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Directors: Ronaldo Peraza, Eduardo Loaiza
Copywriter: Randall Vega
Photographer: Alex Zuñiga
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Highest Rated

atb2005's picture

+1

atb2005
Activity Score 13557
Ron Burgundy's picture

really diggin the art direction on these...its like 3d papercraft...i like it.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Oliver Duarte's picture

If the best thing about this coffee is that it will keep you awake great job!
But I don´t think this brand stands for that, the packaging itself is more about the tradition and its roots.
Great art direction, not to sure about the creativity.

Oliver Duarte
Activity Score 5
Creative Director
atb2005's picture

+1

atb2005
Activity Score 13557
Enduwolf's picture

Thanks for explaining the campaign, I just didn't get it. Cute, but effective? I don't think so.

Enduwolf
Activity Score 165
Copywriter at Advertising Energy Group
thedesignaddict's picture

Clear concept. Nicely art directed. My only complaint is that you could put any coffee brand on these ads.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pez's picture

Ja!! Very good... not sure about art direction!

pez
Activity Score 1804
Creative Director
kleenex's picture

nice art.

kleenex
Activity Score 56089
Web Designer/Developer
Lazarus's picture

Fun.

Lazarus
Activity Score 1536
Creative Director
jackblack's picture

So many of these cut out illustration style layouts. It's nice, but it's getting old.

jackblack
Activity Score 2359
Art Director
nosajm's picture

good concept + good execution = great ad

nosajm
Activity Score 20
Creative Director
fotdot's picture

I like the art direction.

fotdot
Activity Score 673
Creative Director
rakel's picture

love the art, but just that. its supposed that you count sheep to sleep, so, you[re not going to count any because youre going to drink coffee? so, that just means you dont want to sleep.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
murijoe's picture

i think it's a good art. the concept is nice! keep away those sheeps away from my sleep =]

murijoe
Activity Score 65
Art Director at Criante Comunicação
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