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Sound Proof Cars

Agency Network: 
Published/Aired: 
December 2011
Like
61
Views
10792
Cadillac:  Sound Proof Cars
Cadillac Print Ad -  Sound Proof Cars

Description

Print advertisement created by Leo Burnett, United Arab Emirates for Cadillac, within the category: Automotive.

Caption

Library-Quiet interior

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Munah Zahr
Copywriter: Simon Raffaghello
Planner: Nicolas Chidiac
Account Supervisor: Dimitri Papadimitriou
Art Directors: Samer Lahoud, Ziad Aouad
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Highest Rated

creative.vibes's picture

to art school idea not professional or evolved :(

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
Milan Solanki's picture

nice

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Hadrons's picture

Inviting. very nice.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

Two people saying nice? If this would be uploaded by a student in the exhibition this would be butchered and quite rightly so. I don't like it - there are better ways to show your car is silent. It's not convincing enough for a 50.000 dollar car.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Hadrons's picture

well, i like it & it works 4 me. deal with it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

Don't you worry, I won't sleep any less about it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

I agree,

kleenex
Activity Score 58721
Web Designer/Developer
Wordfruit's picture

Agree with Jaap

Wordfruit
Activity Score 1023
jenny ray's picture

nothing great about it

jenny ray
Activity Score 52
Shawali's picture

Jaap is right on the money about this one. The library idea is one of the oldest tricks in the hat.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SolarisN1's picture

This has potential but seems like unfinished work to me. It lacks a couple of car's accessories like steeringwheel or something.

SolarisN1
Activity Score 44
Marketing Manager
andylefty's picture

"The car is quiet.

Libraries are quiet.

Come on let's go to the pub"

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
hoozn's picture

Well put. Your comment genuinely made me laugh.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

simonds08's picture

Wish I knew what the car looked like.

simonds08
Activity Score 598
Billoughsby's picture

Isn't this textbook borrowed interest?

Nah. Not even close to good. A couple of points for serenity, I s'pose.

Billoughsby
Activity Score 5154
Art Director |

That's it.

chuckieT's picture

Makes me think the car will drive like a library.

chuckieT
Activity Score 680
Creative
vote4pedro's picture

Ivan is posting a lot of red meat to rip into today.

vote4pedro
Activity Score 4601
Copywriter
MicheleVirgilio's picture

mi piace.

MicheleVirgilio
Activity Score 2617
coolhandme's picture

I love libraries. Wait, no I don't. I like books. But it's not safe to read while driving. I found out.

coolhandme
Activity Score 80
mr.x's picture

gosh, this is bad. sometimes it seems like people are trying too hard to be clever, and their ads end up sucking. this ad won't sell cars. most advertisers nowadays only care about "clever" campaigns but forgets the real purpose of advertising, which is to sell. if you can do both, then bravo.

mr.x
Activity Score 998
Forsbergs Skola
Roger Keynes's picture

Nebulous connection.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MindDrift's picture

This picked up a gold award at Dubai Lynx. Go figure...

MindDrift
Activity Score 1168
Graphic Designer
Nike Diesel's picture

Feels outdated, and I agree with Billoughsby on this one.

Nike Diesel
Activity Score 13720
Art Director
dinesh.dixit's picture

The silence speaks

dinesh.dixit
Activity Score 6
Art Director
creative.vibes's picture

to art school idea not professional or evolved :(

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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