People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone.
Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Cadillac, within the category: Automotive.
Chief Creative Officer: Komal Bedi Sohal
Associate Creative Director: Luis Paulo Gatti
Art Director: Dennis Silveira
Art Director: Ivan Bormaister
Art Director: Alan Hong
Copywriter: Nazmi Ahmad
Copywriter: Poroma Pant
Photographer: Daniel Zacatenco