Agency Network: 
December 2010
CADD:  Red
CADD Print Ad -  Red

Also From This Campaign


Print advertisement created by JWT, United Kingdom for CADD, within the category: Public Interest, NGO.


What's the price of a bottle of beer?
Don't drink and drive

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves
Log in to post comments
suresh90's picture

Totally awesome campaign :)

Activity Score 620
Art Director at visualizer |

jackmancer2017's picture

Yeah it's a solid campaign and gets a message across, but will this really stop people from drinking and driving? I'm missing some shock factor or something that'll creep in the back of your mind, reminding you not to drink & drive.

Billoughsby's picture

Do these only exist to boost CADD's donor roster, and not to deter drivers who habitually drink? Just wondering the target.

Activity Score 5154
Art Director |

That's it.

chicks dont swim's picture

Art for art's sake, but still - love the concept.

chicks dont swim
Activity Score 13
chamindarathnayake's picture

Really like good

Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

AlfredoGil's picture

Great art, great concept, but I agree with Jack up above - will this change consumer behavior? Don't think so

Activity Score 133
Daniel Acorsi's picture

Don't think any ad would actually show people they must stop drinking/driving. But the aproach is enough to make people think.

Daniel Acorsi
Activity Score 4
Art Director at brocco acorsi comunicação
jackmancer2017's picture

That's not true, some ads can stop people from drinking and driving, they just haven't been made yet. We're just not creative enough (yet)!

shaun1800's picture

What an insightful gem of wisdom...But I disagree

Activity Score 293
jackblack's picture

Art direction is kind of fun, for a serious topic.

Activity Score 2366
Art Director
Dzsoi's picture

of course this visual is not new:

BUT I prefer this copy and this art direction.

Activity Score 8603
Millar Models's picture

No credit for the modelmaker who created these images, I see. ;-)

Millar Models
Activity Score 2
mikeelrapido's picture


Activity Score 1929
Copywriter at Evo S.C. |


alexandra1985's picture

done and I don't think it's effective. it is very unlikely that people who drink and drive can spare a moment to look at this and comtemplate it. The consequences are described but not persuading. The responses will likely be: "Who cares?"

Activity Score 16
Art Director at home
Featured Content

Latest Collections

Highlighted LGBTQ Advertising

Highlighted LGBTQ Advertising

in this collection.
2021-07-13 05:44