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Published/Aired: 
May 2016
Cadbury:  Jaws
Cadbury Print Ad -  Jaws

Description

Print advertisement created by Publicis, South Africa for Cadbury, within the category: Confectionery, Snacks.

Caption

Cadbury Lunch Bar Man Size

Advertising Agency: Publicis, South Africa
Creative Director: Kady Winetzki
Art Director: Chris Lesser
Copywriter: Paul Burgess
Illustrators: George Greyling, Julian Dowl
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Marlus Lau's picture

Considering it is South Africa it makes sense.

I think this water is somehow weird, but it's interesting.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Prof's picture

god this is bad...

i thought it was a student joke at first

Prof
Activity Score 1449
Copywriter |

Quite really.

morse's picture

Feels like a cheap pun. Somehow arresting at the same time.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Why is the Copywriter in the credits?... Not creative... Bad Art Direction, worst execution... I'm giving you a star because you guys sold that to Cadbury

Brain-Art
Activity Score 1101
Graphic Designer
CrackerJackFlash's picture

It's always a team effort, copy or not.

ps- I f@ckin' love it.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

john ler's picture

you mean "I faking love it" right ?
Freelances love any crap. They would sell their mother to get hired.
;)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
CrackerJackFlash's picture

Ya know it pork_beater
;)

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Tommy G.'s picture

maybe you but not the majority, some freelancers make more money when they work home. It depends only of our talent.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
AvenueB's picture

So copywriters only get credit when there are words? So copywriters never have actual ideas? They never conceptualize? Only art directors come up with the ideas? Wow.

AvenueB
Activity Score 2
Creative Director
gtbernstein's picture

How is it that nobody has mentioned that it is just plain borrowed interest from the Jaws movie poster poorly rehashed as a bad ad concept.

http://images.themoviedb.org/posters/14157/jaws_dts_hires.jpg

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
Prof's picture

uhm we all knew that?

Prof
Activity Score 1449
Copywriter |

Quite really.

Gualcor's picture

Wow!!! you're a GENIUS!!!!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Tommy G.'s picture

are you new here?

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
gtbernstein's picture

Hate to tell you all, reading the comments before there was no sign that people realized it was borrowed interest. Especially with commments like the "I think this water is somehow weird, but it's interesting" and "Feels like a cheap pun. Somehow arresting at the same time."

The fact that until I said something noone flat out called it bad borrowed interest tells me that people didn't realize it. Especially since it should have been comment number ONE.

If you are going to put people down maybe you should read all the comments instead of just acting like you are a witty know-it-all. Just proves to me that all you all want to be is rude, not helpful on the commentary.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
jackmancer2017's picture

Me likes!

jackmancer2017
mikris's picture

Jaws eating a candy bar in a fish tank (bad water line for the ocean)... not good.

mikris
Activity Score 41
Creative Director at SeventhStreet
mikeelrapido's picture

But it looks nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

silvi's picture

I don´t get it

silvi
Activity Score 4172
Copywriter
Migzter13's picture

the water line seems like it's shot from a fish tank, but I see the direction..
simple.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

sold's picture

waist

sold
Activity Score 3379
Copywriter
mark3r's picture

Does it hurt?

mark3r
Activity Score 1949
Art Director at Scout
the_lizard_king's picture

What???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Tommy G.'s picture

It could be good if we were in 1980
It could be excellent if we were in 1970
It could be awesome if we were in 1960
But nowadays...

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
amchamas's picture

even though there are plenty of white sharks in South Africa, pay attention that Jaws took place in Amity Island NEW ENGLAND

amchamas
Activity Score 92
Art Director
Chopper's picture

Next Alien?

Chopper
Activity Score 1015
maxiiphemmy's picture

sincerely speaking i think the idea is catchy.

maxiiphemmy
Activity Score 57
Guest's picture

It's such a direct copy of the JAWS poster concept, that I would never think Cadbury would risk a law suit from Universal.
I do believe though, that even if it's an authorized rehash (and a mediocre one at that), it should include credits to either the original artist(s) or to the legal owners of the original artwork. I'm not knowledgeable regarding international copyright laws or agency accepted credit protocol, but it just seems the right way to do it.
With that kind of practice the whole team, artists, copyrighter, creative director, etc don't come out like a bunch of douche-bag unimaginative hackers, but rather as a group of people that took a vintage graphic creation, that has become part of the collective urban imagery (at least in the Western hemisphere), and applied it to a creative concept depicting just how you would hunger for one of these Cadbury bars. Creative with a touch of humor.
I just think it would be good practice that's all. This way, without recognizing who's do credit, it's more like: "Hey, we need to get this Cadbury account! Someone get me a funny catchy concept! PRONTO!" At the same time the "creative" director catches a glance from one of the artists computer screens as the guy is buying a cult vintage dvd on amazon of JAWS, and the "creative" director screams out: "Hey you! Get me a large version of that image from google images, paint it up a bit, move some teeth (to avoid law suits) and add the Cadbury bar up there instead of the girl! I need it by 3pm!".

Guest
arturasatryan's picture

Good idea, the art may succumb to an idea a little, but still will work definitely

arturasatryan
Activity Score 145
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