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Guest's picture

i think its a step back from their huge success of GOO GOOING GONE stop motion animation....

Guest
tirthomitro's picture

cool ideation. good art... but does the campaign hold water when it comes to the majority of the TG - the kids?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Nicola's picture

The whole point of this ad is to reach a new audience: rather than appealing the cream egg's kids audience, the twisted is portraying a more 'adult' message for a more adult audience. See it as the cream egg's big brother!

Nicola
Activity Score 15
Happy Finish
Guest's picture

I'm an adult. i prefer the old stuff.

If they wanted to portray a more adult message then they need to start with the basic branding of the product

Guest
speex's picture

If the idea is to be twisted about the whole thing, the message is not twisted enough. Need to be more outrageous. This concept needs to be twisted a couple of more rounds.

speex
Activity Score 8
Graphic Designer at Combustion Media
Guest's picture

I'm one of the Super Agents on the case to find the goo on the loose. You must find out more information (and help me win £20k!) Check out http://youtube.com/agentdeanstokes and follow me on Twitter: http://twitter.com/deanstokes Thank you!

Guest
Nicola's picture

Ooh, and if you would like to see some more of Stef's work, have a look at his folio: http://www.happyfinish.net/retouchers/stefano-cherubini

Enjoy!

Nicola
Activity Score 15
Happy Finish
Emran Hayat's picture

v.nice visual.. well executed

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Nicola's picture

thanks :)

Nicola
Activity Score 15
Happy Finish
atb2005's picture

This is not about being "twisted" or offering "twisted", as in adult, messages. This is a fun campaing that revolves around the idea that Goo Is On The Loose!

atb2005
Activity Score 13557
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