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Gods

Campaign
Agency Network: 
Published/Aired: 
January 2009
Cadbury:  Gods

Description

Print advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Caption

The cocoa plant’s botanical name, Theobroma Cacao literally means 'food of the gods.' And when this cocoa turns to Bournville, the divine connotations go up significantly. Perhaps why the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take your time to gaze at it lovingly. You break it like it were bad news - gently. Listen to the 'snap' but don't wonder why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
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Highest Rated

jai hind's picture

cute line, nice art-direction

jai hind
Activity Score 356
Art Director |

jai hind
art director

shahidali's picture

pathetic effor to make it aspirational. so blunt, top management should reject it.don't know much about your gods. those days r probably gone.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jai hind's picture

cute line, nice art-direction

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

yes........good work.......good copyright and good art direction

Guest
Guest's picture

ya....congradulation to the team.........

Guest
Karthik's picture

The whole print advertising campaign worked for me because of the unique positioning.
Who would have thought of positioning it as a top-management chocolate which has to be earned?
You really feel like trying it because of its hard-to-get feel.

Excellent work!

Karthik
Activity Score 52
Graphic Designer |

Karthik M.

Guest's picture

superb design

Guest
Sdb's picture

The previous one was better..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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