Advertisement

Glory

Campaign
Agency Network: 
Published/Aired: 
January 2009
Cadbury:  Glory

Description

Print advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Caption

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life. You don't buy a Bournville, you earn it.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Log in to post comments
shahidali's picture

this is the best of the three. the copy doesn't glorify the thing exaggaratedly. calls for the premiumness keeping the foot on the ground.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

i like the copy most.

Guest
HappyHour's picture

love the copy.. tone is perfect

HappyHour
Activity Score 2381
Guest's picture

Welcome back to 1978, everybody!

Guest
Guest's picture

Thanks Guys!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now