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Glass

Campaign
Agency Network: 
Published/Aired: 
April 2009
Cadbury:  Glass

Description

Print advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Caption

Do you have the confidence to beat up brainteasers?
Inter school quiz and confidence challenge.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas
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funky_frogii's picture

glass ll hurt the boy.if he kicks the glass wit leg it ll be better.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Emran Hayat's picture

yes tht looks awful... the kid must've died on spot. look at those razor sharp glass pieces flying over. i guess thts a bad idea of breaking glass

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

mrckais's picture

creo que lo estan tomando muy literal, se trata del concepto, ademas, los numeros no vuelan asi?, o tambien criticaran eso??

me parece normalon el anuncio, ni bueno ni malo

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

very nice campaign

Guest
Guest's picture

nice execution.

Guest
Guest's picture

nice execution

Guest
ruSh.Me's picture

Photoshop error... The reflection of the boy's shoe would show the sole.. The Boy is just flipped and put below the original to create the reflection.. Not expected from O&M!!

ruSh.Me
Activity Score 109
TBWA\India
ihatescamads's picture

Hey high and mighty Ogilvy people...get down from that high horse and start executing your ads properly. What a goof up with that reflection of the boy. and to see the creative directors names displayed so proudly it is shameful. Don't be so greedy for awards. At least showcase some flawless work.

ihatescamads
Activity Score 12
manumartin5's picture

Very nicely executed ad.. Well thought.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Srivatss N Iyer's picture

Crass

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
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