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Creation

Agency Network: 
Published/Aired: 
July 2009
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Views
1550
Cadbury:  Creation
Cadbury Print Ad -  Creation

Description

Print advertisement created by Publicis, Ireland for Cadbury, within the category: Confectionery, Snacks.

Caption

Made with a glass and a half full of real Irish milk.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director / Copywriter: Ronan Nulty
Art Director: Keith Doyle
Photographer: Marcel Christ
Set Designer: Rachel Thomas
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Guest's picture

I can't following it

Guest
Guest's picture

I don't understand

Guest
Guest's picture

visual is nice but the idea is not clear.

Guest
alvinpck's picture

Nice craft. But I don't get it.

alvinpck
Activity Score 1463
Art Director
CGilb09's picture

Um, not to be rude, but this isn't really hard to get...at all. The chocolate has a glass and a half of milk in it...not really rocket science.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

alvinpck's picture

What you have just explained is the brand message. What the visual imply? What about the Irish milk?

alvinpck
Activity Score 1463
Art Director
bubblestheclownfish's picture

I'm with Alvinpck. Why even mention the "Irish" if you're not going to take advantage of it? Just say "milk". If they DID follow the "Irish Milk", angle, this could actually go somewhere. Show a leprechaun "magically" putting milk in a bar, or a beautiful redhead in a gorgeous field weaving strings of milk into a bar on a chocolate weave. Something. Right now it's just a "sculpture" with no reason for being. Plus - there's way more than a glass-and-a-half of milk spilled out.

Maybe I'm missing something. Maybe in Ireland things come out of the water/magical springs different than when they go in? Anyone local wanna explain?

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

People like to know things are made with produce from their own country. Hence, Irish milk.

Guest
Leland's picture

It says Irish so people know the chocolate is made from Irish produce - supporting Irish jobs etc.

Leland
Activity Score 95
Guest's picture

Cheers Leland - I get that - but that's like putting a pretty picture of a bacon double cheeseburger on an ad and saying "Made with 100% Canadian Cheddar" and not making a visual reference to it in the shot. So what? If the Canadian Cheddar message is so important, you better sell me on why eating Canadian Cheese is important. If it's pride, put a flag on it. If it's keeping Canadian jobs, show happy farmers. Something to show me how this is relevant. As-is, this ad is just a pretty sculpture with a perfunctory "Buy Irish" label tacked on.

Guest
bubblestheclownfish's picture

Leland - the above was me - forgot to sign in ;-)

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

I love looking at it! but i dont get it. nice art direction

Guest
Guest's picture

very nice visual

Guest
Guest's picture

Really like the milk golf clubs and balls, nice work, but???? dont get it

Guest
In1dmag's picture

why?the copy is spectacular!

In1dmag
Activity Score 78
Guest's picture

It's a very nice piece of design, and a different way of doing the 'glass and a half pouring' thing that is a part of the brand but has become wallpaper.

The 'Irish' thing is to show they're supporting / part of the local economy and community.

For those that 'don't get it' or are looking for a 'big idea', you are looking for something that is not there. It's just a nice way to freshen up a tired but important part of the brand.

Guest
PERP's picture

Well, if it was suppose too look like milk, it's really strange, if it was supposed to look like plastic, really good, if it was supposed to look like a pouf, really cool, but if you went a little further and transformed it in to an action in a city space.. uau, lol!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

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