Agency Network: 
Published/Aired: 
March 2011
Cachaça Magnífica:  Film

Description

Print advertisement created by Agencia3, Brazil for Cachaça Magnífica, within the category: Alcoholic Drinks.

Caption

If you gotta be strong, we gotta be strong.

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JeffP's picture

Would have preferred a Mulholland Dr. reference.

JeffP
Activity Score 810
Marketing Manager at TomTom
atb2005's picture

Mulholland Dr is a great movie, but I don't think most people know about it. That said, this campaign reminded me - a little - of the Bayer Aspirin & Cafiaspirin campaign, which is much much better due to its simplicity.

atb2005
Activity Score 13557
TommyO's picture

Way too complicated.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Ron Burgundy's picture

Absolutely agree

Ron Burgundy
Activity Score 1630
Art Director at Southern California
mf1981's picture

way too homophobic.

mf1981
Activity Score 6
insomnico's picture

Really? What's complicated about that?

insomnico
Activity Score 8
Creative Copywriter
kleenex's picture

Do not like all three ads at all.

kleenex
Activity Score 58791
Web Designer/Developer
Dalbir Singh's picture

Execution is too forced.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

JablesVanBuren's picture

certainly wouldn't have been approved for distribution in the US.
also, I agree with others. I get it, but its a bit forced.
I like the birthday cake one much better.

JablesVanBuren
Activity Score 79
sush's picture

yep too complicated for me but maybe it wont be for the target n pple from were u from

sush
Activity Score 566
creative writer and organizer |

sue

morse's picture

Smart campaign. Congrats!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mf1981's picture

smart? try homophobic.

mf1981
Activity Score 6
Hibon's picture

Boring... the client is loosing money with this.

Hibon
Activity Score 3734

Simple ideas are the best !

stewart76's picture

The idea ok. 7,5. But why the arquiteture reference?

stewart76
Activity Score 234
mf1981's picture

homophobic. simply pathetic.
way to go, brazilians.

mf1981
Activity Score 6
Migzter13's picture

This made me LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Shouldn't the squares be making a rectangle that's green, azure and blue?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jagadeesh's picture

I don't get this campaign.Can someone help me by explaining this?

jagadeesh
Activity Score 743
dollypoppin's picture

I don't think I get this right.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

aplloky's picture

It's homophobic sure. But it's also true. No dad wants his son to be gay. But he has to be strong and accept it. It's kinda funny but the layout is too serious and distracts you from the message.

aplloky
Activity Score 37
Copywriter
NataliaLima's picture

Could be interpreted as if the dad gotta be strong to beat up the boys. Specially in Brazil, where homophobia is a real issue. Its sad to see this campaign going towards that direction if it could be avoided.

NataliaLima
Activity Score 1380
Reality Check's picture

Nice house.

Reality Check
Activity Score 2549
shitinthefan's picture

Come on Brazil, you can do better than this!

shitinthefan
Activity Score 2
jimkuz's picture

So, Im gettin frustrated ... where are the guests!?!? ... and then, ah ha - NO GUESTS! - I like it

jimkuz
Activity Score 412
Graphic Designer at Freelance
Vinicius_Fiuza's picture

For:
mf1981 | Mon, 2011-03-21 23:51
shitinthefan | Tue, 2011-03-22 23:17

In portuguese, ok?

Sim, a campanha é preconceituosa e de baixa qualidade.
Mas os comentários feitos por vocês não foram diferentes.
O Brasil possui uma população de 190 milhões de habitantes.
Vocês acreditam mesmo que todos pensam e trabalham da mesma forma?
A mentalidade de vocês está tão pobre e distorçida quanto a de quem criou a campanha.

Vinicius_Fiuza
Activity Score 2
phillsucks's picture

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA eu sou gay e ri muito MUITO alto

phillsucks
Activity Score 131
Art Director at Duelo
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