Cabbage

Published/Aired: 
August 2007
 Cabbage
 Cabbage

Description

Caption

Always wear an approved safety helmet.
cycling.org.au
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young
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ivan's picture

Love the photography and the treatment.

ivan
Activity Score 12
Creative Director at Ads of the World
Guesto's picture

You're right, but safety helmets?! Am I the only one who was thinking of an "eat vegetables-get brainy" ad?

Guesto
audkitten's picture

That's exactly what I was thinking! I'm pretty disappointed that it's for helmets.

It would have made a great nutrition ad.

audkitten
tjb1970's picture

yeah, i don't really get these for safety helmets. i was thinking some kind of eat smart thing too, although i'm still not sure i'd like it. the whole brain as visual thing is pretty played, no?

tjb1970
Activity Score 492
Creative Director
Guest of a Guest's picture

My take- isn't it wear a helmet or you could become a "vegetable"?

Guest of a Guest
kc_brock's picture

yes.

and these do a very good job of demonstrating that.

kc_brock
Activity Score 703
Art Director |

rd

Wordnerd's picture

then why the hell don't the ad say that?? showing a spoken joke visually is always a riddle if you don't clear it up

Wordnerd
Activity Score 6692
Copywriter
Have Heart's picture

Huh?! I also thought it's an "eat vegetables-get brainy"? Don't get the idea behind the helmet thing.

Have Heart
Activity Score 922
Art Director
Frane Rectal's picture

vegetable. like someone who's vegetating.
nice art but worst pun ever.

Frane Rectal
Ndukwe Onuoha's picture

lovely!!!

i was made african, and so i am

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

Toni's picture

I likke these but I think they could have worked better for an eat vegetables campaign.

Toni
Activity Score 106
Art Director at Art director
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