Pregnancy

Campaign
Agency Network: 
Published/Aired: 
May 2010
C2A:  Pregnancy
C2A Print Ad -  Pregnancy

Also From This Campaign 2

Description

Print advertisement created by Loja, Brazil for C2A, within the category: Professional Services.

Caption

Colors can change stories.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio
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Highest Rated

ccopy's picture

Cool!

ccopy
Activity Score 14
Copywriter
hufflepoff's picture

nice

hufflepoff
Activity Score 430
Art Director at shwing
Paloma's picture

The same idea than this: http://adsoftheworld.com/media/print/cat_sound_lion
That is a good insight... but the result could have been really better.
The art is poor and the copy is not brilliant as well
Everything is too soft.
Should have been more shocking.

Paloma
Activity Score 531
Dzsoi's picture

I guess you meant by "too soft" that these visuals are boring, nothing extraordinary happening here, the copy contains all the "fresh thoughts". The idea reminds me of this:
http://adsoftheworld.com/media/outdoor/tambour_babies

still I like the fact they have solved to show on one picture both possibilities.

Dzsoi
Activity Score 8603
Copywriter
CUTIEPIE's picture

I totally agree with u! from the copy they could have gotten a lot more ideas for a visual and way better. Or maybe this same one bt with a different approach and more colorful graphic

CUTIEPIE
Activity Score 347
mynscl's picture

anyone plz tell me why south americans are so talented in print art?

mynscl
Activity Score 32
ccopy's picture

Cool!

ccopy
Activity Score 14
Copywriter
Spoonfeederxxx's picture

FINALLY!

Something with an actual idea...

Spoonfeederxxx
Activity Score 641
Copywriter
anotheropinion's picture

Not the most exciting ad but still smart. Nice.

anotheropinion
Activity Score 132
Advertising
capywriter's picture

she doesn't seem to be too happy...

capywriter
Activity Score 5513
Copywriter at Freelance
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