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Guy

Campaign
Agency Network: 
Published/Aired: 
February 2007
Bye Helmets Print Ad -  Guy

Also From This Campaign 2

Description

Print advertisement created by 1861 United, Italy for Bye Helmets, within the category: Personal Accessories.

Caption

Change your head.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia
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Highest Rated

pindaro's picture

The image is great!

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

tyraptos's picture

The copy confuses me.

Tyra

tyraptos
Activity Score 74
Other
fersvax's picture

I really don't know what to think.

fersvax
Activity Score 1239
Art Director |

FER.

picturejockey's picture

I don't get it. Very lame as far as I think
http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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Rabubi's picture

I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.

The line on the other hand is bad enough to make me vomit a little. Really don't like it.

Rabubi
Activity Score 560
Copywriter
pindaro's picture

The image is great!

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Conceptual-eyes's picture

Line should be: You're safe in our hands.

Conceptual-eyes
Activity Score 1475
Copywriter
msred's picture

Maybe "Secured Grip"

msred
Activity Score 491
Graphic Designer
elmikel's picture

cool ads. cool execution.

elmikel
Activity Score 1147
Illustrator
8 WAVES's picture

nice visual concept.

8 WAVES
Activity Score 33
Graphic Designer
recallruch's picture

*****the visual is good...u really need to change the tagline..."change your head"???? wat da hell does dat mean???

recallruch
Activity Score 9
Graphic Designer |

*****

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