Jordan

Campaign
Agency Network: 
Published/Aired: 
February 2010
Butterfly Tourism:  Jordan

Description

Print advertisement created by Propaganda, Romania for Butterfly Tourism, within the category: Transport.

Caption

Jordan. Discover another you.

Advertising Agency: Propaganda, Buchares, Romania
Creative Director: Andrei Tripsa
Art Director: Monica Stanescu
Copywriter: Adrian Albu
Log in or register to post comments
Phil Lestino's picture

This has totally lost me...It doesn't even use the same letters oh dear....not very good series I think.

Phil Lestino
Activity Score 1682
bricard's picture

All the same letters are used.

bricard
Activity Score 187
LeeHarvey's picture

Yeah, and? What are they trying to say to me? I'm totally lost, like most people here. So maybe that's the aim, confusing as many people as possible?

LeeHarvey
Activity Score 3043
Creative Director
ACreativeSpirit's picture

no good | Good? No

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

bricard's picture

Perfect way to put it. What does it mean when someone's comment on an ad is far better than the ad itself?

bricard
Activity Score 187
hufflepoff's picture

What an anomaly...

hufflepoff
Activity Score 430
Art Director at shwing
the_guest's picture

well it's not that difficult: they're anagramming Romanian names turning them into foreign names (and, specifically, into names from the countries they're promoting). So "discover another you" means that, with the same letters, a Romanian is changed into a native Cuban, Thai, etc... I think it quite gets to the point.

the_guest
Activity Score 173
mayankbarolia's picture

its a complicated ad. but i find this pretty much understandable than others.. Adrian is normal english name and Naadir is the Muslim name as Jordan is a Arab country.

mayankbarolia
Activity Score 144
Dzsoi's picture

The_guest is right I think, these are not as bad as they seem at first sight - you'll get know and identify with their culture so deep you will turn into Raul, Naadir etc. But still this letter-mixing method is not inspiring enough even if the thought is pretty much there.

Dzsoi
Activity Score 8603
Copywriter
Leo_Mijangos's picture

i did understand the idea, and let me tell you that english is not my first language, i think that the ones that didnt quiet understand the message, has some serious problem, lol :P...

Maybe it hat nothing to do with english language, but my point is that you can easily figure out the idea =]

Leo_Mijangos
Activity Score 10
Facultad de Artes Visuales (FAV) UANL
Advertisement
Featured Content

Latest Collections

Advertisement