Fold me up

Agency Network: 
Published/Aired: 
April 2013
Buttercup:  Fold me up
Buttercup Print Ad -  Fold me up

Description

Print advertisement created by Creative Factor, South Africa for Buttercup, within the category: Fashion.

Caption

Fold me up buttercup.
The original fold up shoe.

Advertising Agency: Creative Factor, Durban, South Africa
Creative Director: Yogan Pillay
Art Director: Dane Mellem
Copywriter: Yogan Pillay
Illustrator: Carl Pretz
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sadhanasahaye's picture

very smart!

sadhanasahaye
Activity Score 6
Art Director
certaintly's picture

smart product. err, interesting product.

the ad is ok.

certaintly
Activity Score 3902
kleenex's picture

good ad.

kleenex
Activity Score 57557
Web Designer/Developer
monoliz's picture

what's the point

monoliz
Activity Score 1294
certaintly's picture

just to demonstrate the product's unique selling point: the fact that it's foldable.

certaintly
Activity Score 3902
monoliz's picture

oh i see. just promoting feature of product. no benefit or insight

monoliz
Activity Score 1294
certaintly's picture

exactly.
i think it's fine to do that when youre introducing a new product.

once the product is established and known, then is when you can do more profound ads.
otherwise (imo) if you try to introduce a new product with insights and messages, people get confused cus they dont even know what the feature is.

you have to explain it AND tell the benefit AND use an insight, and the ad would just get confusing.

certaintly
Activity Score 3902
DesignDine's picture

Sometimes people just emphasise too much on the visuals. old school strategies shouldn't be forgotten.

DesignDine
Activity Score 1261
Art Director at UK |

http://designdine.co.uk

apuorva's picture

i agree with certainly.... not every product requires emotional benefit communication....

considering the unique feature of this shoe also at an introductory stage, it is a smart ad

apuorva
Activity Score 100
Art Director
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