Genetics

Campaign
Agency Network: 
Published/Aired: 
April 2016
Butch:  Genetics

Description

Print advertisement created by readybreak, United States for Butch, within the category: Food.

Caption

We don't pass down a family recipe because two men can't reproduce.

Advertising Agency: readybreak, New York, USA
Creative Director: Lucas Shanks
Copywriter: Lucas Shanks
Photographer: Michael Tsang
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Guest's picture

Nice ad's but the art direction lets it down. The scene is too contrived but more so because i've seen nice copy 'set' in amongst a scene so many times before it hurts.

Guest
razorsharp creative's picture

I give 6 stars for the overall campaign. A few of these were sub six, a few a bit more...it seems they were close but missed the mark a bit.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

sloppy4's picture

i'd like these more if the name of the agency wasn't "ready, break!"

sloppy4
Activity Score 1476
Guest's picture

This headline makes me think the guys at Butch Bakery are gay, which if I'm not mistaken, is far from the brand's image.

Guest
Dzsoi's picture

Agree!

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

why is this good? it sure doesn't make me want to visit this bakery, or even eat anything from it

Guest
CuriousPencil's picture

I'm in agreement about the headline, and even the name. Straight men handed a box that said 'butch bakery' would, I imagine, run a country mile before associating themselves with it. But it seems they're not a gay bakery, though still very successful. Really though, they *have* to be aware of the signals all over this campaign. Right?

CuriousPencil
Activity Score 4167
Copywriter
Guest's picture

I'm not sure about the rest of the world but here in Australia butch is usually refering to gay females, not gay males making the copy of this one more odd.
A couple of these were quite witty, but the typography and fake looking cakes let them down in general.

Guest
Cheerriiee's picture

so are they saying,a gay family makes this cupcakes..?

Cheerriiee
Activity Score 950
Graphic Designer
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