Agency Network: 
Published/Aired: 
September 2009
Buspak:  Nest
Buspak Print Ad -  Nest

Description

Print advertisement created by JWT, Hong Kong for Buspak, within the category: Professional Services.

Caption

Crossing paths with the best for 60 years of achievement in China.
Buspak – Hong Kong’s leading bus advertising agency – proudly celebrates National Day.

Advertising Agency: JWT Hong Kong
Creative Directors: Ming Chan
Art Directors: Ming Chan, Thomas Chung, Bobby Chan
Copywriters: Steven Lee
Illustrator: Anton
Print Production: Jimmy Pong
Client Service: Dennis Lam, Claudia Tsang
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PERP's picture

Appealing, but I was expecting a sneakers ad, lol!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

prasanno's picture

First I couldn't see what's the deal with this sneaker like thing! But when closer look and I was like wow!!! It's pretty good art work and indeed "Bird's Nest" made of road is indeed symbolic to China and Hong Kong itself. Good work. Love it!!! ;-)

prasanno
Activity Score 102
Graphic Designer
Guest's picture

just like a shoe

Guest
CopyRight's picture

very well done, but I still can't get why it looks like a sneaker

CopyRight
Activity Score 713
everartz's picture

very nice image..

everartz
Activity Score 7613
Art Director |

| everartz |

munirgee's picture

why its sneaker, Can anybody tell us?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

pulautikus's picture

exceptional! flatters audience intellect and current knowledge.

pulautikus
Activity Score 118
Creative Director at kuala lumpur
munirgee's picture

I rethought, may be they supposed sneaker to walk through for National Day but STILL CONFUSED even with my own opinion. lol

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

it is not sneakers , the thing represents a popular building in Hong knog i dont recollect its name .

more over i have seen a very similar ad for a GPS network. it was a ball of confused roads like this one and the copy reading ' lets u find ur way anywhere' .

Guest
jackmancer2017's picture

I think you all forgot about the Bird's Nest in Beijing, the main stadium for the Olympics:
http://www.vancouver.com/static/stored_images/341_500x330.beijing%20bi...

jackmancer2017
rolling.stone's picture

tho image you have provided helps to get this ad better, but still this image doesn't resemble that building that much, moreover it looks like a sneaker

tho art and Idea is ok, but resemblance with sneaker is somewhat awkward

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

silvi's picture

Don´t get it. Only see a shoe.

silvi
Activity Score 4170
Copywriter
mrckais's picture

c`mmon guys, where's the shoe??? thats the "bird's nest" made of road

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

I'm so discombombulated rite now.

Guest
Dadaism's picture

Stereotyping!!!! is the bird nest of china - Where they host the olympic.

Nice Art! They are celebrating China's National Day!!!!!!!!!!

Dadaism
Activity Score 161
Darling Design
Guest's picture

Where have you people been? It's the Bird's Nest Stadium.

Guest
gravity's picture

art direction could be better... bird nest? couldn't see that.

i understand that the ad is specific to chinese people, and they will be more likely to get the idea. but we have also seen bird nests before. this looks like a sneaker... that's why art direction could be better.

gravity
Activity Score 181
Art Director at Sistemsensin
leng160123's picture

------They are celebrating China's National Day!!!!!!!!!!

This sentence is correct

leng160123
Activity Score 4
Guest's picture

@gravity and everyone saying the shape on the ad is a shoe:
"Bird's Nest" is the NAME of that building (stadium). It is not supposed to be shaped like an actual nest, the architecture resembles that of a nest.
The Bird's Nest was built for the 2008 Beijing Olympics.
Advertisers are supposed to have a general panorama of the world and have up-to-date references to do a good job. Where have you been hiding!? turn your TVs on every other day, it won't do you any harm to watch the news.

Guest
rockfive's picture

鸟巢~~

rockfive
Activity Score 44
Graphic Designer
Guest's picture

ITS NOT A SHOE! ITS BIRDS NEST PEOPLE!

Guest
Migzter13's picture

Bird's Nest Stadium? 2008 Beijing Olypics?
It's just a year ago people.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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