Party 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
Burn:  Party 2

Description

Print advertisement created by McCann, Peru for Burn, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi
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latunde's picture

Not bad. but can be better!

latunde
Activity Score 24
Rosabel Leo Burnett
sumsum's picture

yeah, with an idea it could be better

sumsum
Activity Score 613
copywriter
consolidated.db's picture

disagree. energy drink ads don't always need an idea to succeed. the ol' "if it hasn't got an idea, execute the hell out of it" applies.

i like the aesthetic and feel of this - if im in a club and my drugs need a bit of a pep and decide i want an energy drink, and associate 'Burn' with my veins filling up with an energetic fire - i go for it.

consolidated.db
Activity Score 545
Copywriter at Ad Land
sumsum's picture

i got your point. but in terms of professional advertising any work needs an idea. just art direction is never enough.

sumsum
Activity Score 613
copywriter
consolidated.db's picture

i got your point too. but i disagree again, in terms of professional advertising any work must best serve the client. check out a poster of lebron james dunking a ball and a swoosh in the lower bottom corner.

probably not a gold lion but serves the client well.

consolidated.db
Activity Score 545
Copywriter at Ad Land
renzz's picture

Continuing that arguement will lead to the typical "sellstheproductwell vs creative ad" discussion. Say what you want, but I'll go for a creative ad that is also able to sell the product well rather than just a plain one that works.

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

El_Cubista's picture

¡Bonita! Ligan la satisfacción facial aunada con la dirección de la vista hacia el envase. En las otras piezas no se logra tal efecto.

El_Cubista
Activity Score 18
Illustrator at Creatividad. Publicidad Comercial Lowe & Partners |

El_Cubista

ki's picture

i'm burning!!!

ki
Activity Score 124
Copywriter
consolidated.db's picture

...

consolidated.db
Activity Score 545
Copywriter at Ad Land
StuartLittle's picture

Why only in forearm, does't it reach the stomach, if it reaches it may cause stomach burn.......pleeese be careful. so Avoid it.

StuartLittle
Activity Score 466
Other
ManchuChanchu's picture

Very nice art.

ManchuChanchu
Activity Score 701
Art Director
SandMan69's picture

Go watch "Futurama: the beast with a billion backs" and then come back and call this a stolen idea.

Because it is.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Crisp One's picture

watch it for free on movie6.net

Crisp One
Activity Score 2005
Other at New York
SandMan69's picture

Whatever do you mean. I know not of this "free" download site.

I don't want an FBI finger in my bum-hole looking to "root out terrorism"

But you should watch it.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

salvarredy's picture

I like the Idea, and the art it's Ok, maybe 5 it's ads it's too much for the this, but, why not.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Muhammad Imran's picture

Very good art direction but you could have add some yellow light on the left side of the face and the body like nose, left side her lips and underarms which has to bee seems a reflection of your burning effect. It will be look more interesting and better. GOOD JOB

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Tapper's picture

isn't this a motorola ad with the wrong product and logo

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
SandMan69's picture

...and photography style and wardrobe and message.

Yeah, totally the same.......

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

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