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Luck

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Lowe, Switzerland for Burn, within the category: Non-Alcoholic Drinks.

Caption

Are you bad enough?

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
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Highest Rated

SeanMartin's picture

I gather then that Switzerland now has four languages for commerce? Just trying to figure this out, because when I was in Switzerland a decade ago, the languages were German, French, and Italian, but mostly German. English was rare and certainly didnt merit its own language in a comprehensive ad campaign. It'd be like running an English campaign in Russia, where, yes, people speak English, but would you want to sell your product with it?

SeanMartin
brndnrap8's picture
brndnrap8
Activity Score 170
Art Direction
iRIO's picture

no - luck ))

iRIO
Activity Score 224
jobless
STRTLRS's picture

More like "yuck"...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

ahpitt's picture

no no no ... It's "duck". :D

ahpitt
Activity Score 342
Art Director at Art Director
Florencio Ros's picture

jajajajaja no, you have to be bad to understand, it say LUCK jajajajjajaja
Fuck it's my te time, bye

Florencio Ros
Activity Score 50
General Manager at La Cocina Publicidad |

Florencio

brhavig's picture

You're both wrong. It says Duck, just like the next ad in the series!

brhavig
Activity Score 199
Syrup NYC
sneakyhands's picture

if they WERE bad enough wouldn't they just say dick fuck boobs? are you bad enough to censor your freaking potty-mouth?

sneakyhands
Activity Score 1857
Copywriter
Renan Correa's picture

Excelent! Good product to play! :D

-------------------------
www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

mattlittlegym's picture

Wow. This is awful.

mattlittlegym
Activity Score 342
Advertising
SeanMartin's picture

I realize that foreign ads are generally translated before submitted here, but given that this one is almost completely dependent on knowing English, I'm starting to wonder if this genuine or not. If it *is*, it's pretty sad. But it'll get the views.

SeanMartin
ivan's picture

In Switzerland almost everyone speaks English.

ivan
Creative Director at Ads of the World
SeanMartin's picture

I gather then that Switzerland now has four languages for commerce? Just trying to figure this out, because when I was in Switzerland a decade ago, the languages were German, French, and Italian, but mostly German. English was rare and certainly didnt merit its own language in a comprehensive ad campaign. It'd be like running an English campaign in Russia, where, yes, people speak English, but would you want to sell your product with it?

SeanMartin
marcel7's picture

Very nice.

marcel7
Activity Score 996
Copywriter
Steviec's picture

Are you bad enough? Is this a rhetorical question to the creatives?

Steviec
Activity Score 126
Copywriter
Whitefang's picture

this sucks balls

Whitefang
Activity Score 509
shitix-'s picture

scrabble any1?

shitix-
Activity Score 234
Guest commenter's picture

I dont get what the product is.
Or is it some social awareness thing?

Guest commenter
Pieter Decanniere's picture

Burn is a kind of Red Bull drink, made by the Coca-Cola company

Pieter Decanniere
Activity Score 22
Ogilvy Brussels
desailly's picture

This is fundamentally a piss-weak watered-down poster version of a campaign for an English alcopop called WKD. Strapline... have you got a WKD side?

The answer? F*ck Off.

desailly
Activity Score 470
Copywriter
stepup's picture

I dont like

stepup
Activity Score 26
aik's picture

i also dont like it. Doesnt seem clever.

aik
Activity Score 12
rainman's picture

If this ever got produced they would have to replace them every other day. Teenagers would be filling in the blanks for them every night.

rainman
Activity Score 267
Art Director
sachio's picture

Am I bad enough for what? Honestly. If it said F... or S... or D... or L... WHAT THE _UCK DOES THAT HAVE to do with the energy drink?

Nice model:

Explicative!!! product!

What was the thinking in this?

stupid. Besides, the drink really sucks. you feel crappy afterwards. I got a bunch of free ones at the cafe I worked at. Redbull is way better. I would say F*** this drink S***s!

edit:ah it's a challenge. Come finish this billboard after drinking this energy drink. wtf. Interactive challenge. Why the hell would you support vandalism as a campaign? Drink us. We support vandals, and you could get caught and get fined, and a police record, but we won't help you out. I REALLY don't like this one.

sachio
Activity Score 78
Advocatus Diaboli
Guest's picture

The tag line for this really bugs me and doesn't seem to have any benefit whatsoever. When i see fire I think FUEL....which is also what people want when they drink an energy drink.

You may want to incorporate that into the tag unless you really think people will start drinking an energy drink to be 1988 Michael Jackson BAD.....JAMON!!!!

Guest
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