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Warrior mums, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
Burger King:  Warrior mums, 2

Description

Print advertisement created by Crispin Porter + Bogusky, United Kingdom for Burger King, within the category: Food.

Caption

The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.

Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel
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xhp's picture

omg, that sucks :x
Both of characters are women, nice sexist work you guys :

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Scam Detector's picture

as if men ever bother what their kids eat.

Scam Detector
Activity Score 1048
General Manager
dico's picture

i like it.
good idea, great art!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

TexasH's picture

Well. Nice but this ones are so much stronger:

http://adsoftheworld.com/media/print/latina_kids_pasta_surrender_3

TexasH
Activity Score 365
copywriter
phoamcor's picture

beyond boring

phoamcor
Activity Score 1284
BulbheaD's picture

what do you expect after that "i'm a pc" ad?

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Zane's picture

Um...

Zane
Activity Score 110
Copywriter at Madrid
SeanMartin's picture

Yet another Cher wannabe about to break into "Take Me Home".

I'm not sure which is sadder, honestly: that BK bought this or that people actually got paid to think it up. How long is it gonna be before we see a bail out of Madison Avenue?

SeanMartin
Copykid's picture

My mother liked it, and now we're on our way to Burger King, woehahaha.

Jimmy, age 7

Copykid
Activity Score 95
Copywriter
STRTLRS's picture

She looks like she's about to go into battle and she's happy about it. She should be a little more weary after battle. Pretty lame for Burger King.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Scam Detector's picture

amazing all these comments. you guys sure you work in advertising? shame.

Scam Detector
Activity Score 1048
General Manager
SeanMartin's picture

No, most of them are students pretending to be authorities. As for the ad, it has so many mis-steps, it's not even funny. Here's a first one, and you can proceed from there if you wish: if the "lunchtime battle is over", why is she holding a bamboo whisk? Why not the client's take out sack? Wouldnt that make the point a little more strongly?

SeanMartin
slip's picture

uh uh.

slip
Activity Score 919
designer |

SJB

pscs's picture

lol, Samurai Mum. Good one :)

pscs
Activity Score 440
SAC
Whip's picture

Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!

Whip
Activity Score 80
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